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Tech companies’ call to social responsibility 

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Cyprus has seen an increase in social problems over the past few years since the beginning of the pandemic, heralding even harder times for island-wide organisations looking to solving all these issues. But there’s help on the horizon.

Among the main pain points our island has been struggling with, we remind: an increased number of migrants seeking refuge on the island, a rise in unemployment, more homeless individuals, more children in foster care and, moving on to pressing climate challenges: more fires and lower air quality, leading to an increase in respiratory and cardiovascular diseases.

There are also problems with animal welfare on the island – the condition of zoos, the life quality of birds, abandoned cats and dogs. And, with the geopolitical tensions, we’re also facing a hike in prices of basic necessities, petrol, utilities and medicine.

So, what is to be done?

Unfortunately, most of these problems fall in the care of NGOs (Non-Governmental Organisation) that need to find ways to solve them. One such organisation is Folia Agapis, or ‘Nest of Love’.

The Pancyprian Association of Foster Families is focused on supporting foster families and children. They provide legal care and awareness, but also work on attracting and training prospective parents and families, while proactively overseeing the welfare of current and former children under legal care.

But their work alone is not enough.

Help is on the way 

And, with no surprise, this help is coming from large enterprises like AdTech Holding. The 11-year-old local corporation specialised in creating prosperous start-up ecosystems and innovation labs for AdTech and MarTech brands. AdTech Holding made a financial donation to Folia Agapis, and to a number of other projects.

Here’s more on the matter from AdTech Holding’s CEO, Alex Vasekin:

“AdTech and MarTech are all about creating a 360-degree marketing landscape, an omnichannel presence that ensures clients are carefully looked after throughout their entire journey.

Let’s ensure the same care and affection towards the society we live in. And give back just because we can, without asking anything in exchange, especially now during these troubled times, when everything seems to be dividing us and driving us further apart from one another.”

And they won’t stop there.

“It’s time for social responsibility. Companies and businesses should take care not only of their profit and business growth, but also of the society they live in, which is why we are taking this first step. And, from here on, we will continue to participate in such programmes and encourage everyone to join this process,” Alex adds.

How to get involved? 

If you’re a company and want to show your worth, just pick a charity that’s closer to your business core – your employees – and donate. Give to whatever you believe in. And together, let’s make the future and the present of the island we call home better, more peaceful and happier at the same time.

Not sure where to start? Check out Cyprus’ approved charities page.

And remember: Christmas is not the only time to be kinder and better, but every day! Especially when you’re prospering and reaching your goals.

So, if you have something to show, let society know it through your actions.

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