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Musk reverses again, now ready to buy Twitter at original price -sources

file photo: illustration shows elon musk's twitter profile on smartphone and printed twitter logos
REUTERS/Dado Ruvic/Illustration/File Photo

Billionaire Elon Musk is proposing to go ahead with his original offer of $44 billion to take Twitter Inc TWTR.N private, two sources familiar with the matter said on Tuesday, signaling an end to a bitter legal battle that was about to go to trial.

The agreement puts the world’s richest person in charge of one of the most influential media platforms and ends months of turbulent litigation that damaged Twitter’s brand and fed Musk’s reputation for erratic behavior.

Musk, the chief executive of electric car maker Tesla Inc TSLA.O, will take over a company he originally committed to buying in April, but soon soured on.

Twitter shares jumped 12.7% to $47.93 before trading was halted for the second time, while Tesla shares rose by about 1%.

Bloomberg reported the move earlier, saying Musk made the proposal in a letter to Twitter. It cited people who asked not to be identified discussing confidential information.

Twitter and Musk’s lawyers were not immediately available for requests for comment from Reuters.

The news comes ahead of a highly anticipated face-off between Musk and Twitter in Delaware’s Court of Chancery on Oct. 17, in which the social media company was set to seek an order directing Musk to close the deal at $54.20 per share.

Musk agreed in April to buy Twitter for $44 billion or $54.20 per share, but within weeks said the number of bot accounts was much higher than Twitter’s estimate of less than 5% of users. Bots are automated accounts, and their use can lead to overestimations of how many humans are on the service, which is important for advertising rates and the overall value of the service.

Musk, one of Twitter’s most prominent users, claimed in July he could walk away from the deal because Twitter misled him about the number of real users and the security of user data.

“This is a clear sign that Musk recognized heading into Delaware Court that the chances of winning vs. Twitter board was highly unlikely and this $44 billion deal was going to be completed one way or another,” Wedbush analyst Dan Ives wrote in a note after the news.

Twitter employees, caught by surprise in the middle of meetings on Tuesday, expressed disbelief in tweets.

“I am sitting on 2023 company wide strategy readouts and I guess we are going to collectively ignore what’s going on,” wrote Rumman Chowdhury, Twitter’s director of machine learning ethics, transparency and accountability.

Nick Caldwell, Twitter’s general manager, joked that this time the upheaval was not taking place on a “day of rest,” unlike in April, when Musk’s decision to back away from accepting a board seat coincided with a companywide day off.

The settlement will revive fears among Twitter’s users about Musk’s plans for the platform, which has removed prominent politically conservative voices. Supporters of Donald Trump hope that Musk will reactivate the account of the former U.S. president, who was banned after the Jan. 6, 2021, attack on the U.S. Capitol by his supporters.

The settlement gives Musk, already one of the world’s most prominent and outspoken entrepreneurs, a megaphone for his views. He has used Twitter to stir controversy, including on Monday when he floated a peace plan for the Ukraine-Russia war that drew swift condemnation from Ukraine’s president, Volodymyr Zelenskiy.

Text messages that came to light during the litigation showed that Musk planned to battle spam by verifying accounts, wanted to shift Twitter away from advertising toward subscriptions and to adopt services such as money transfers.

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