Britain’s Sainsbury’s partners with Just Eat for home delivery

Sainsbury’s (SBRY.L), Britain’s second biggest supermarket group, has linked up with online meal ordering and delivery firm Just Eat Takeaway (TKWY.AS), to add faster home delivery for groceries across the country.

Shoppers will be able to order items from Sainsbury’s for delivery in under 30 minutes using the Just Eat app.

The partnership will launch with more than 175 stores by the end of February, with a further roll-out across the country in 2023.

Sainsbury’s has its own online delivery service, including its “Chop Chop” service that delivers in 60 minutes.

Just Eat already has partnership deals in Britain with Asda, the UK’s No. 3 supermarket group, wholesaler Booker, which is part of market leader Tesco (TSCO.L), and fast food group Greggs (GRG.L).

Last week Sainsbury’s reported better-than-expected Christmas trading.

According to market researcher NielsenIQ, while online sales rose 2.8 per cent in December, such sales fell to 10.4 per cent of the UK grocery market, versus 11.2 per cent in December 2021.