Cyprus marked World Tourism Day on Tuesday with a call to both the state and private sector to join forces and develop strategies and incentives that can spearhead innovation and green transition.

Deputy Tourism Minister Costas Koumis said that World Tourism Day, celebrated on September 27, highlights the need to respond to modern-day trends and challenges.

“This is a pre-requisite in establishing Cyprus as a quality, sustainable and year-round destination and for the sector to further contribute to the social, economic and environmental well-being of the country,” he said.

High on the agenda is successfully implementing tourism and green investments, while utilising technology and innovation under the motto ‘investing in people, planet and prosperity.’

These are the key priorities for the deputy tourism ministry that aim to encourage sustainable tourism development, improving human resources and encouraging entrepreneurship without exclusions.