Marking the start of the festive season the way only Coca-Cola can, the brand has announced the route of its yearly truck tour. For many, the appearance of Coca-Cola’s iconic truck marks the countdown to Christmas.
The tour sets off from Larnaca on December 7, covering the whole of Cyprus over 23 days. This year, the tour aims to encourage all who visit the truck to #ShareYourInnerSanta. This is the main focus of the much-anticipated festive campaign, in the spirit of Christmas kindness and generosity.
For nearly three decades, since it first appeared in a 1990s television commercial, Coca-Cola bright red truck has become a powerful and tangible symbol of the holiday season around the world. This year, in the company of Coca-Cola, the 2023 truck tour aims to bring people closer together with family and friends, all in a festive atmosphere.
Meanwhile, given that the popular beverage is committed to the wellbeing of its communities, it is partnering with Nicosia and Larnaca municipalities in its efforts.
“The Coca-Cola Truck Tour has become a beloved tradition that brings families and local communities together to experience the magic of Christmas,” stated Coca-Cola Country Sales Manager Cyprus Evangelos Moschos. “At a difficult time, we hope to encourage people to embrace the magic of the season, with a reminder that even the smallest acts of kindness can warm our hearts and bring us closer together.”
For a detailed tour itinerary, visit: https://cocacolaxmastruckcyprus.com/