PRIME Hydration now available in Cyprus!

Tryfon Tseriotis Ltd is now the official importer and distributor in Cyprus of the global lifestyle beverage brand PRIME. Starting with distributing and selling PRIME Hydration, the ready-to-drink, healthier sports drink alternative, this beverage is now available across the Cyprus market in six flavours.

A joint creation between entrepreneurs and influencers Logan Paul from the USA and KSI from the UK, PRIME initially launched in January 2022 in America. The creators have a combined following of over 100 million fans across the world on Instagram, YouTube and TikTok.

PRIME has also teamed up with international professional athletes and international sports teams to become their official hydration drink. Teams include FC Barcelona, Arsenal, FC Bayern and the Los Angeles Dodgers, as well as mixed martial arts organisation UFC.

PRIME Hydration includes a mix of coconut water, antioxidants, B vitamins and electrolytes. The brand’s popular and trendy flavours – Ice Pop, Strawberry Watermelon, Tropical Punch, Blue Raspberry, Lemon Lime and Meta Moon – are now available at select Cyprus retailers.

For more information on PRIME and where to find it, visit www.drinkprime.com/where-to-buy.

About Tryfon Tseriotis

Tryfon Tseriotis is one of the leading marketing and distribution companies in the food retail scene in Cyprus, with an expertise and proven success in brand building, marketing, sales and distribution of top global brands for over 100 years.

Some of the brands that the company represents as official distributors are Kerrygold, Birds Eye, McVities, Barilla, Weetabix, McCain, Grenade, Innocent, Cadbury Biscuits and Milka.

Tryfon Tseriotis is part of the Malta-based Alf Mizzi and Sons group, a multinational conglomerate with diverse business activities. For more information visit https://www.tryfontseriotis.com