Cyprus showcases local products in London

Cyprus took part in the International Food and Drink Event (IFE) this week, promoting a number of products at the three-day international food and beverage event, that opened its doors on Monday at the ExCel exhibition centre in London.

According to a statement released on Tuesday, the Ministry of Energy, Commerce, and Industry, in collaboration with the Cyprus Trade Centre in London, spearheaded participation in the international exhibition.

The exhibition is strategically divided into two main sections. These include the international Cuisine and the frozen food categories.

Notably, Cyprus’ contribution to the event included 21 companies presenting a wide array of products.

“These range from halloumi and other dairy products to olive oil, frozen baked goods and vegetables, loukoumi (traditional Cyprus delights), honey, beverages, bulgur wheat, natural sea salt, potatoes, and more,” the statement said.

This allowed the country to showcase a rich tapestry of Cypriot culinary delights to the global audience.

Held annually, the IFE exhibition stands as the United Kingdom’s largest food and beverage expo. It successfully attracts over 25,000 visitors—primarily traders from the wholesale and retail sectors—and 1,500 exhibitors from 100 countries, making it a cornerstone event in the industry.

The IFE is an integral part of Food, Drink & Hospitality Week, which unites IFE Manufacturing, IFE, The Pub Show, HRC, and International Salon Culinaire as the UK’s biggest celebration of industry innovation.

This collaboration further highlights the significance of the event in promoting culinary diversity and innovation on a global stage.