Remaining true to its corporate values, Lidl Cyprus continues to carry out initiatives and actions that have the protection of the environment as their main concern, as well as cultivating the public’s and its staff’s environmental sensitivity.
Within this framework, on Saturday, September 7, 2024, and in collaboration with the AKTI Project and Research Centre and the support of the Municipality of Limassol, Lidl Cyprus implemented the ‘Project Zero Cyprus’ initiative in the Limassol district, and specifically in the ”Karnagio” area. Members and volunteers of the company removed from the surroundings 170kg of waste (110kg of mixed garbage and 60kg of PMD) in just half an hour, following the international standards of the Ocean Conservancy.
At the start of the clean-up, Mayor of Limassol Yiannis Armeftis greeted the volunteers. “We would like to thank Lidl, AKTI and all of you who are here today. The Limassol Municipality supports all these actions that aim to raise public awareness, but also to clean up this beach and the wider public space of our city in general,” he said.
Thereafter, Vasilis Lagogiannis, General Manager of Lidl Cyprus, offered his own greeting to all participants. “Lidl Cyprus’ commitment for a greener and more sustainable tomorrow doesn’t end here. We continue to develop initiatives and great collaborations such as one which has been on-going for the last four years in order to strengthen our actions towards the community, and, as always, with respect and love for the environment and society as a whole,” he said.
“‘Think globally, act locally’. This is our motto. We are here to show that respect for the environment and its protection is not just an option, but an imperative act to ensure the viability of our planet and the quality of life of future generations,” he added.
Dr. Xenia Loizidou, President of the Board of Directors of Research and Studies Centre AKTI shared her own gratitude with the audience. “We thank Lidl for supporting AKTI, because without their support the AKTI Ocean Literacy programme could not be carried out. We also thank the Limassol Municipality for always standing by and supporting such actions,” she said.
The action ‘Project Zero Cyprus’ is part of Lidl Cyprus’ sustainability programme, and is part of the REset Plastic Cleanup Collective initiative of the Schwarz Group, which owns the company. At the same time, it is also part of Lidl’s new sustainability initiative ‘Lidl YOU – empowered by #teamlidl’, designed specifically for the company’s employees. With the slogan ‘Think globally, act locally’, all European countries in which the Group is active contribute to the joint “REset Plastic” strategy of Schwarz Group companies, thus joining forces for a clean environment.
For Lidl Cyprus, the cultivation of environmental awareness, as well as its active care and protection of environment, remain timeless priorities and core values. Walking on the road to a better tomorrow, the company operates with consistency, taking initiatives and supporting collaborations aimed at protecting the environment, climate, biodiversity and proper resource management.
About Lidl Cyprus
As a member of the Neckarsulm-based Schwarz Group, Lidl is among the leading food retail businesses in Germany and Europe. Today, it operates over 12,000 stores and more than 200 logistics centres in 31 countries.
Lidl has been active in Cyprus since 2010. Today, it employs more than 700 employees, while its network includes 21 stores and one state-of-the-art logistics centre.
About the AKTI Project and Research Centre
The AKTI Project and Research Centre is a non-governmental, non-profit organisation, founded in 2000, based in Nicosia. It is active in environmental and sustainability issues, in applied research as well as actions. It develops a range of activities in Cyprus and abroad, operating in more than 60 countries.
About the Lidl Cyprus-AKTI collaboration
From 2021, Lidl Cyprus actively supports the work of the AKTI Project and Research Centre by implementing educational, informational and awareness-raising actions regarding the coastal and marine environment of Cyprus. Specifically: until August 2024, specialised education was provided to 33,479 children, in 211 schools across Cyprus. Furthermore, 61 seabed and shore cleanups were carried out within this framework, with 3,232 student volunteers and teachers contributing toward collecting approximately 12.7 tonnes of garbage.
#ProjectZERO #REsetPlastic #REsetCleanupCollective #Together4aCleanerEnvironment
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