BBF’s successful participation in the 2024 edition of MAPIC, the leading international retail and real-estate event held over November 26–28 at the Palais des Festivals in Cannes, France, provided the perfect backdrop for unveiling BBF’s new landmark, KEAN. The iconic mixed-use project sets new standards for transformative, large-scale real-estate development, seamlessly connecting retail, leisure, business and high-end living in charming Limassol, Cyprus.

The event drew 4,400 participants, engaging in insightful panel discussions on best practices for retail, mixed-use and leisure real-estate developments from around the world.

Among the many engaging discussions at MAPIC, the synergy of the three collaborators—BBF, together with its strategic partners for the KEAN project, UHA and cyber•States (UAE)—shared the stage to unveil the groundbreaking redevelopment.

Opening the discussion, Olivia Semenova-Tian-Shanskaia, Marketing Director at BBF, took the stage with an insightful overview of Cyprus’ thriving economy, and Limassol’s growing momentum as a Mediterranean hub that seamlessly bridges a unique blend of business opportunities, innovation and year-round high-quality lifestyle within a dynamic ecosystem. The discussion further highlighted Cyprus’ appeal, emphasising steady market growth and the evolving potential to welcome global retail brands, establishing world business operations and headquarters under a favorable tax regime, or venturing into a new business destination. All of this is complemented by the renowned Mediterranean lifestyle, with its inviting, sun-soaked climate boasting 340 days of sunshine and diverse attractions, making it an appealing go-to destination—whether for live-and-work opportunities or strong, year-round tourism.

Joining her was Jonas Upton-Hansen, Founder & Director at UHA and the creative mastermind behind the visionary architectural concept for KEAN, who presented the unveiling of the master plan—a mixed-use format integrating world-class amenities, retail facilities, high-end living, cutting-edge office spaces, and a benchmark for green transition. He also discussed its importance in “breathing new life” into Limassol’s coastal urban redevelopment, and its vision to create value through experience and mixed-use functionality.

Following the presentation, Dr. Aleksei Mikhailov, Director at cyber•States (UAE), and principal investor, further enriched the discussion by sharing insights into the KEAN project, emphasising its substantial investment potential and its pivotal role in elevating Limassol as a premier destination for business, innovation and lifestyle.

The vision behind the conceptual realisation and development of KEAN is rooted in the strategic collaboration and long-lasting partnership between BBF, a leading force in residential and commercial development, and UHA, an internationally-renowned architecture and design studio. The partnership dates back to 2016, resulting in the successful delivery of over 70 high-standard, award-winning projects, all driven by a shared commitment to creating better living and working environments in Cyprus and Greece.

The KEAN project is a step forward and a testament to their unwavering commitment to excellence and innovation, continuously challenging each other to think outside the box, never compromising on quality, and pushing the boundaries of what’s possible in the industry to create extraordinary results at every turn. Moreover, KEAN represents a bold move to transform Limassol’s historic urban industrial landscape into a world-class, multi-functional space.

UHA’s Upton-Hansen hailed the project’s impressive location. “Cyprus is emerging as a premier destination for high-quality living, offering a Mediterranean lifestyle that attracts global interest,” he noted. “The KEAN redevelopment embodies the essence of Limassol, a dynamic coastal city that seamlessly integrates lifestyle, business, and retail, creating a vibrant social, business, and cultural hub for a growing international community.”

Continuing, he added: “The city’s rapidly expanding and diverse population—evident in the 19 per cent increase over the past decade—along with the growing demand for world-class infrastructure, underscores this transformative, large-scale project in redefining contemporary urban architecture in Limassol, further solidifying its position as a thriving international destination for residential, retail, business and lifestyle.”

The historic KEAN factory site, where the highly-anticipated redevelopment project is positioned, spans 46,000 square meters on the city’s coastal front, right in its urban core. Strategically located in Limassol’s prime coastal area, opposite the Dasoudi Eucalyptus Park and pristine Blue-Flag beaches, offers a wealth of essential infrastructure and amenities, ensuring ease and convenience.

The redevelopment aims to reimagine the location with world-class residential, commercial and retail facilities, featuring luxury apartments with uninterrupted Mediterranean vistas, cutting-edge office spaces, a plethora of amenities and a 2,500-sq.m retail plaza set to house luxury brands in cosmopolitan Limassol.

Additionally, defining the KEAN development are the 32,000 sq.m of expansive green spaces surrounding the project, which exemplify the green transition. At its epicentre, a green linear park threads through a harmonious green fabric that seamlessly interconnects the outdoor infrastructure—reflecting a carefully-planned approach to forward-thinking urban design, one that caters to residents’ well-being and fosters the creation of a thriving, well-connected new neighborhood.

*3D visualisations may differ from the final master plan

For more information and enquires, call: +357 (25) 315 300 or email: [email protected]

About UHA

UHA is an international architecture and design studio, founded in 2011 and led by Founder and Director Jonas Upton-Hansen. Renowned for its innovative and modern approach to urban planning, architecture and interior design, UHA spans a diverse portfolio of projects across residential, commercial, and mixed-use developments, with a focus on creating sustainable, aesthetically compelling spaces.

At its core are long-lasting collaborations with global developers and partners, recognised for delivering award-winning designs that blend creativity with functionality. UHA were finalists at the World Architecture Festival, in the Completed Buildings: Housing category, and five-time winners at the European Property Awards in 2024.

About BBF

BBF is a recognised leader in residential and commercial development headquartered in Limassol, Cyprus, with branches in Larnaca, Paphos, Nicosia and Athens.

The name BBF stands for Build. Better. Future. and reflects the brand’s commitment to creating an affordable future living environment that enhances the quality of life for customers who invest in BBF properties, whether for residential purposes, investment goals, or professional workspaces.

BBF boasts over 15 years of expertise and over 150 developments to date – from exquisite residences to cutting-edge office spaces – in Cyprus and Greece. Its diverse portfolio includes iconic and award-winning projects like bbf: sky tower, bbf: marco polo, bbf: eden roc, and the renovation of Cyprus’ historic Berengaria Hotel.

About cyber•States (UAE)

cyber•States is an innovative investment company focused on creating exceptional living experiences by merging cutting-edge technologies, operational efficiency and environmental responsibility.

Our mission is to redefine the standards of modern real estate and urban development by investing in projects that prioritise sustainability, smart solutions and a superior quality of life. From concept to completion, we implement forward-thinking strategies that enhance value for our stakeholders, while contributing to a greener and smarter future.

Committed to innovation, efficiency and environmental stewardship, cyber•States is shaping the future of real estate, by delivering developments that seamlessly blend technology with lifestyle.