Lidl Cyprus, dedicated to its mission to offer high-quality products at the most competitive prices on the market, presents this year’s Lent campaign, emphasising variety, innovation and delicious tradition.

With more than 75 Lent flavours in the “LENT” product line, Lidl Cyprus allows consumers to choose from beloved traditional flavours as well as original modern creations. The company’s goal is to cover all nutritional needs of the season, with an emphasis on quality, deliciousness and innovative suggestions.

Lidl Cyprus’ new ad campaign captures the joy of Lent through a dynamic TV spot. The video includes fast paced editing, vibrant colours and “satisfying” images, in which a variety of Lent options and creativity for every pre-Easter dinner table are highlighted.

Lidl Cyprus remains firmly committed to satisfying its consumers, offering choices that combine tradition with modern dietary trends.

View Lidl’s 2025 Lent ad campaign ad below.

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