Lidl Cyprus, faithful to its enduring commitment to social contribution, has supported the Cyprus Red Cross Society (CRCS) for over a decade via the established “Easter Loyalty” campaign, for those in need.

This Easter, from Friday, April 4th to Saturday, April 19th, with every scan of the Lidl Plus digital card, Lidl Cyprus will donate €0.20 to the CRCS to support the Disaster Management Service.

This initiative is another step in the valuable and long-standing cooperation between Lidl Cyprus and the Red Cross, aimed at enhancing the latter organisation’s ability to respond promptly and effectively to humanitarian crises and emergencies.

Through Lidl Cyprus’ long-standing contribution, the Cyprus Red Cross Society significantly enhances the scope of its actions, with the most recent addition being two, specially-equipped vehicles to its fleet, providing immediate and safe transportation of humanitarian aid to vulnerable groups.

Among other things, Lidl Cyprus also covers the organisation’s needs for essential items, supports the operation of the “Stella Soulioti” Children’s Therapeutic Centre by creating spaces for the safe entertainment and skill development of children, and supports holding the nationwide Red Cross camp, fostering volunteerism and social sensitivity among young people. Thus, via this long-term cooperation, the two organisations continue to create an environment of safety and solidarity for all, confirming practical love and collective action can shape a better future.

For 15 years, Lidl Cyprus, with its focus on the most vulnerable members of society and their needs, has consistently and responsibly stood by them on the path to a better tomorrow.

The public can contribute to this effort by scanning the Lidl Plus digital card via the app, downloadable for free from the App Store, Google Play or Huawei App Gallery, with quick and easy registration.

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