2025 marks a major milestone for Italian automotive brand Alfa Romeo, as the iconic marque celebrates 115 years of history with passion, style and nods to some of the most pivotal moments in its past.

To mark this important occasion, the company has unveiled a new commemorative logo that blends the legend of its heritage with a forward-looking vision for the future.

Alfa Romeo’s anniversary logo is not simply a variation of the classic emblem. It is a symbolic composition that honours the brand’s roots, Italian design and enduring legacy in the global automotive industry.

In the new design, the number 115 features prominently at the top in a bold, dynamic font, highlighting the company’s long journey from 1910 to the present day. Its upward tilt evokes perpetual motion and a drive for innovation – two core values embedded in Alfa Romeo’s philosophy. Within the figure, the emblematic biscione – the Visconti serpent-dragon – appears in a leaner, more modern interpretation.

The contrast between the deep black of the numerals and Alfa’s signature red accentuates the brand’s values of passion, sporting identity and Italian elegance. The number reinforces the emotional bond between the marque’s enthusiasts and its past, serving as a reminder that every new step is grounded in a rich and timeless legacy – from glorious motorsport victories to legendary road models that have become part of history.

The unveiling date of June 24, 2025 is far from coincidental. It coincides with two pivotal events in the brand’s story: Tazio Nuvolari’s victory in the 1930 Mille Miglia driving the Alfa Romeo 6C 1750 Gran Sport, and the first appearance of the four-leaf clover – the famed Quadrifoglio – on Ugo Sivocci’s RL TF at the 1923 Targa Florio. These moments are not merely historical; they have helped shape the DNA of Alfa Romeo as a brand forever poised between racing heritage and Italian refinement.

As the company itself states: “115 years of passion, expertise and Italian finesse. Our new logo is a tribute to the past and a promise for the future. Let us not forget that Alfa Romeo has never simply followed the evolution of the times. It has challenged it, shaped it and often surpassed it, remaining a striking symbol of technological excellence, Italian design and driving pleasure.”