Arnold Schwarzenegger and PARKSIDE – this truly is a perfect match. The Hollywood star and DIY brand are reinventing their partnership, and ringing in the next round of the “YOU GOT THIS” campaign. For the first time, actor Ralf Moeller joins in for a humorous spot together with Schwarzenegger, both celebrities bringing the do-it-yourself spirit of PARKSIDE to life.

Click here to watch the spot.

“From Terminator to Motivator: the partnership with PARKSIDE is made for me. No do-it-yourself project is too complicated, no challenge too big – you just have to want it and believe in yourself,” says Schwarzenegger. And while the action star and bodybuilding legend embodies a real hands-on mentality, Moeller is equally convincing, merging DIY competence with charisma and a genuine enthusiasm for doing things yourself.

Ultimately, both men share a long-standing friendship and a common set of values that match perfectly with the down-to-earth character of the PARKSIDE brand. The central message of the campaign is that PARKSIDE allows everyone to bring their own workshop into their home, regardless of experience or budget. The brand aims to encourage people to tackle DIY projects, large and small; it’s not so much about perfection as it is about having the right support and the right tools.

“Do-it-yourself is really a great thing. Creating something with your own hands and seeing the finished result at the end – there’s no comparison to this feeling,” confirms Moeller. “I didn’t have to think twice about supporting the PARKSIDE campaign – especially since I have always been enthusiastic about handicraft topics.”

For his part, Martin Alles, Senior Vice President Brand at Lidl International, concurs. “As Europe’s best-selling DIY brand, PARKSIDE stands for high-performance tools, but also for the courage to take matters into your own hands,” he notes. “Our new campaign with Arnold Schwarzenegger and Ralf Moeller shows exactly that: how much is possible when you believe in yourself. Both embody the spirit of PARKSIDE – determination, drive and the conviction that everyone can master their own project.”

The new omnichannel campaign of the PARKSIDE brand – available at Lidl and Kaufland – launches on September 1, 2025, with a broad-based media outreach. Among other things, out-of-home and digital-out-of-home activities, extensive efforts in social media and TV commercials are planned.

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