LANITIS Juices, the beloved juice brand of Coca-Cola HBC Cyprus, continues to innovate by introducing Cypriot consumers to the new LANITIS FREE range — juices with no added sugar, containing only the fruit’s natural sugars, sweetened with stevia plant extract and enriched with vitamins that help boost energy and support the immune system.
A key innovation of the new range lies in its unique blends of fruit, vegetable and herbal juices, designed to provide energy and promote health by strengthening the body’s natural defences.
A defining feature of LANITIS juices is their exceptional taste, and the new LANITIS FREE range makes them an ideal everyday choice for a balanced diet that enhances daily wellbeing.
The new LANITIS FREE juices come in one-litre and 330ml packs, distinguished by their distinctive design, available in two delightful flavours:
• LANITIS FREE Energy — a blend of fruit and vegetable juices from orange, carrot and lemon, with vitamins A, C and E. Vitamin C contributes to the normal functioning of metabolic processes for energy production as part of a balanced diet and a healthy lifestyle.
• LANITIS FREE Immunity — a blend of fruit juices from pineapple, orange, passion fruit and ginger, with vitamins B5, B6, B12, E and zinc, which contribute to the normal functioning of the immune system as part of a balanced diet and a healthy lifestyle.
Louis Kangas, Senior Brand Manager of Coca-Cola HBC Cyprus, elaborated on the driving motivation behind the creation of the new range.
“Our vision is to be the 24/7 beverage partner, and within this framework we continually listen to the evolving needs of our consumers, offering innovative products that meet the demands of their busy daily lives,” he said.
“Staying true to our culture of innovation, we are launching a new range of juices that focus on supporting health by strengthening the immune system and providing energy when it is needed most. We are confident consumers will love and be delighted by the wonderful flavours of the new LANITIS FREE juices.”
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