With the central message “Silence your BIG Hunger”, McDonald’s™ Cyprus introduces the Big Arch, the newest permanent addition to its menu, further expanding the variety of choices available to customers.
Designed to satisfy even the biggest appetite, the Big Arch enhances the McDonald’s range with a more substantial option for those seeking a larger portion and a bolder flavour experience.
The new burger features two juicy patties made from 100-per cent beef, melted cheddar cheese, fresh lettuce, crispy onions, pickles and the new Big Arch Sauce. This combination delivers a richer taste experience, staying true to McDonald’s philosophy of consistent quality and reliability.
Such an important addition could only be accompanied by an equally dynamic collaboration. Popular comedian Fanis Lambropoulos brings his unique humour and creativity to the campaign, as McDonald’s undertakes a difficult “mission”: discovering why Lambropoulos talks so much. His love for the brand elevates the campaign, proving that the Big Arch is the only thing capable of finally “silencing” him and satisfying his enormous appetite.
Marketing Director of McDonald’s Cyprus, Eleni Kolokasides, hailed the new menu feature, in addition to the positive collaboration with the comedian.
“The Big Arch is part of our ongoing effort to offer new flavours and experiences to our customers,” she noted. “I am confident that the Big Arch, which is now a permanent addition to our restaurant menus, will become a favourite among our fans who are looking for something more satisfying to fulfil their appetite.”
She continued: “We are delighted to collaborate with such a larger-than-life comedian as Fanis Lambropoulos, who was the ideal person for the launch of such an important product. We are also pleased to be the first to discover why he talks so much and that we finally managed to silence his enormous appetite.”
The Big Arch is available at all McDonald’s Cyprus restaurants across Cyprus.
- For more information, visit: The Big Arch at McDonald’s Cyprus
- Follow McDonald’s Cyprus on Facebook and McDonald’s Cyprus on Instagram
About McDonald’s Cyprus
McDonald’s Cyprus was established by Family Restaurants Andreou Co Ltd, which opened the first McDonald’s restaurant on Finikoudes in June 1997. Today, the company operates 23 restaurants across Cyprus and employs more than 1,700 people. It offers Dine-In, Take-Away, Delivery and Drive-Thru services, while the new Mobile Order & Pay service allows customers to place their orders in advance and collect them upon arrival at the restaurant. Maintaining consistently high standards and values, McDonald’s provides quality food, invests in technology and supports the continuous development and training of its people.
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