Mamas & Papas, one of the leading international brands in the baby and children’s products sector, continues its dynamic growth in Cyprus with the opening of its second store at NEON Mall in Paphos.

Following the successful operation of its shop-in-shop concept within the M&S store in Acropolis, Nicosia, Mamas & Papas is further expanding its retail network with the launch of its first standalone store in the new wing of NEON Mall in Paphos.

Visitors can explore a comprehensive range of prams, car seats, nursery furniture, baby and children’s clothing, as well as accessories that combine safety, functionality and modern design.

To mark the opening of the new store, Mamas & Papas hosted an exclusive Parenting Talk Event on June 10, 2026 within the new retail space, as part of its series of complimentary educational seminars designed for new and expectant parents.

The event was held in Paphos for the first time, reaffirming the company’s commitment to supporting families at every stage of their parenting journey. Through a series of presentations, attendees received practical advice and expert guidance on the challenges and joys of modern parenthood.

The launch of Mamas & Papas in Paphos marks another important milestone in the company’s growth strategy in Cyprus, further advancing its mission to provide products and services that support families from the very first moments of their child’s life.

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About the Voici La Mode Group

For over 65 years, the Voici La Mode Group has been active in the fashion retail and food and beverage sectors across Cyprus and Romania. The Group represents the brands M&S, Celio, Sfera, Etam, Undiz, Monsoon, Mamas & Papas and Accessorize, operates the Café La Mode café-restaurant chain and holds the exclusive Marks & Spencer franchise for the Romanian market.