The world’s biggest football competition is now in full swing, bringing excitement, surprises and unforgettable moments. Joining the World Cup 2026 celebrations, Bean Bar is inviting its fans to experience this year’s edition with even more positive vibes, interactive surprises and generous prizes.

This year, Bean Bar draws inspiration from Brazil and its legendary “Jogo Bonito”, the “beautiful game”, that has made the country of coffee, samba and football famous around the world. Creativity, freedom, imagination and joy are values shared by both Brazilian football and Bean Bar’s philosophy. The connection between the brand and this iconic football nation is also reflected in flavour, as one of Bean Bar’s most beloved single-origin specialty coffees comes from Brazil, offering distinctive notes of milk chocolate and nuts. It’s unique “Alive” mood perfectly captures the energy and spontaneity of Brazilian football.

At the same time, Bean Bar has created a series of World Cup-themed activities designed to bring fans closer to the excitement of the tournament. Through fun stories, and free World Cup and Brazil stickers, the brand aims to fill every day with cheerful football vibes. 

The highlight of the chain’s World Cup celebrations is the Bean Bar Loyalty App lucky wheel, available from June 29, 2026 to August 2, 2026. With every order of €6 or more, customers will receive one spin of the digital wheel and the chance to win unique prizes.

The grand prize is a Playstation 5 & FC26, while other prizes include three Xiaomi semi-automatic espresso machines and three Nespresso Mini Essenza coffee machines accompanied by two packs of Bean Bar’s Brazil blend coffee capsules, all set to make this period even more exciting.

But the excitement does not stop there, as 35 lucky winners will win beanies and T-shirts through Bean Bar’s collaboration with AcePlayMore, while 50 winners will win four 250g packs each of the brand’s Brazil blend. In addition, 75 winners will receive 500 points to be redeemed through the Bean Bar Loyalty App.

For an entire month, coffee, football and positive vibes are on the same team. And, at Bean Bar, the game has just begun.

This World Cup, Bean Bar’s heart beats for Brazil!