Cyprus is among 44 countries where OpenAI is increasing its ChatGPT Ads presence through an exclusive reseller partnership with Aleph, giving brands and agencies access to local advertising support, payments and services.

The agreement, announced on Thursday, November 12, strengthens Aleph’s AI advertising portfolio, with local support for brands and agencies across Latin America, Europe, Central Asia, the Middle East, Africa and Asia-Pacific.

Starting today, brands and agencies across 14 markets in Latin America, 16 in Europe and Central Asia, 10 in the Middle East and Africa, and four in Asia-Pacific can contract, pay and get support locally through Aleph, OpenAI’s exclusive reseller.

ChatGPT is a new kind of advertising environment, where people come to learn, explore and make decisions.

For Aleph, the partnership with OpenAI is about connecting businesses across these markets with ChatGPT, one of the defining products of the AI era.

For advertisers, meanwhile, it means buying ChatGPT Ads through a partner with local teams and its own payments infrastructure.

Commenting on the agreement, Gaston Taratuta, founder and CEO of Aleph, said that “AI is giving businesses a new way to connect with people.”

“Starting today, advertisers in 44 markets can work with OpenAI through a local team that speaks their language, bills in their currency and extends credit,” he added.

He concluded by saying “That is what Aleph does best: turning global technology into local growth.”

Under the agreement, brands and agencies that work with Aleph contract and are invoiced locally, with onboarding and first-line support from Aleph’s teams in each market.

In Europe and Central Asia, the 16 markets covered are Azerbaijan, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Hungary, Kazakhstan, Latvia, Lithuania, Romania, Serbia, Slovakia, Slovenia, Ukraine and Uzbekistan.

The agreement also covers 10 markets in the Middle East and Africa, namely Egypt, Kenya, Kuwait, Morocco, Nigeria, Qatar, Saudi Arabia, South Africa, Turkey and the United Arab Emirates.

In Latin America, the 14 markets include Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Panama, Paraguay, Peru, Puerto Rico and Uruguay.

Meanwhile, the four Asia-Pacific markets are Bangladesh, Cambodia, Hong Kong and Sri Lanka.

The partnership also builds on Aleph’s existing international presence.

The company operates what it describes as the largest global infrastructure accelerating media and payments solutions across more than 130 high-growth markets.

With 20 years of experience and partnerships with over 50 of the world’s leading digital platforms, Aleph connects media, payments and local market expertise to enable platforms and businesses to grow and operate globally with speed and compliance.

It also has teams in more than 90 offices worldwide, combining global scale with local execution.

Beyond its commercial activities, Aleph drives digital inclusion through its education initiative, Digital Ad Expert, recognised by UNESCO’s Global Skills Academy.

Advertisers and agencies in Cyprus and the other participating markets can learn more and connect with Aleph’s local teams through alephdigital.com.