Unique e-stores and the lessons we can learn from them

Online shopping is now one of the most lucrative retail business models in modern-day trading. As consumer demand increases, the need for more unique, and authentic online shopping experiences are becoming increasingly challenging. Being ahead of your competitors, or having a strong social media presence isn’t enough anymore. We looked at some of the most unique E-stores currently trending to see what lessons we can learn from them. 

SkinnyMe Tea

SkinnyMe Tea made use of Facebook Messenger to directly put customers in contact with the products they are looking for. Using the messaging app on the e-store, customers can now simply use a bot-messaging service to quickly navigate around the website, and find exactly what they want, wasting no time at all. 

WP Standard 

Previously known as Whipping Post, this e-store selling unique and elegant clothing was awarded the Shopify’s Design Award for the most timeless and seamless website layout. Although a lot of work went into the design and creation of the site, it shows that having less is more. An elegant design that incorporates consumer needs, while selling a product at the same time, has proven to be successful over time. It’s all in the design, and how it comes across, the typography, images, descriptions, and balance. Using affiliate website builders, and professionals can create the difference you need. 

M2S Bikes 

Online bike stores from North Carolina used a different approach to generate more than $50,000 in sales in just 50 days. Making use of Cart Abandonment Cash Machine, M2S Bikes conducted a behavioral-based tactic to capture information on customers’ shopping cart page. This was done via the generation of more than 23 million email addresses in collaboration with Sumo. Understanding consumer needs, and creating analytical data, M2S Bikes were able to have more personalized popups for customers browsing their website. 

Naja

The undergarment company founded by designer Catalina Girald and Gina Rodriguez understands the importance of social inclusion. Designing and selling inclusive undergarments in nude colors, gives light to the importance of being more inclusive and understanding of different people; something which the fashion industry has for too long ignored. 

Taylor Titch 

Creating a new website or e-store, it’s important to remember to design it to be used on both smartphones and computers. Taylor Titch got it just right, in every possible way. The team behind the success conducted well-rounded market research, noticing that consumers are spending several hours per day on their phone browsing e-stores, and visiting multiple websites. Being more smartphone compatible, Taylor Titch was able to create an e-store that puts the user experience at the forefront of the shopping experience. This managed to make it more memorable, convenient, and easy to navigate from cart to checkout. 

Package Free

Package Free is a zero-waste and eco-conscious company, looking to packaging waste caused by the retail industry. The founder and CEO, Lauren Singer created Package Free to garner more millennial shoppers. As the world starts pushing for stricter environmental policies, and younger generations being the voice; Singer has taken the leap to being more aware of current events than profits. Although a risky move, understanding what people are looking for in retailers, and giving it to them uniquely and creatively can generate a big influx of support. 

Ratio Coffee

Do you really know how to make the proper cup of coffee? Ratio Coffee found that in-store customers and online shoppers are struggling to find informative videos that can show them how to brew the perfect cup of Ratio coffee. Making use of embedded video links on the home page, and in product descriptions, Ratio was able to increase ROI, utilizing a marketing concept that so many digital marketers are still ignoring. 

Velasca 

Cutting costs and material handling fees is a major win for both the business and the consumer. Founders Enrico Casati and Jacopo Sebastio did just this, by creating a direct-to-consumer solution. Velasca enables smaller communities and shoemaker families across Europe to sell their handcrafted products directly to clients, cutting out the middleman. Velesca has outgrown expectations and is now in several brick-and-mortar locations in Europe. 

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Final take:

Convenient, quick, and simple shopping experiences are being incorporated by hundreds of e-stores across the world, putting client needs above anything else, and rethinking what online shopping can be. If you are thinking of starting a new online business, consider AI tools from TRUiC to help you do all the necessary research and planning. It can even enable you to pick the best incorporation provider for appropriate company setup.