Lidl Cyprus has won the honorary distinction of Brand of the Year, winning a total of 7 awards at this year’s Cyprus Digital Marketing Awards.

Although 2020 was a strange and difficult year, Lidl Cyprus managed to meet all of the challenges, stood by its consumer base and its employees, and strengthened its online communication substantially during the year.

Right from the start, Lidl Cyprus responded to the new circumstances in multiple ways, which led to receiving this year’s Digital Marketing Awards Brand of the Year award, which is given out for the most innovative and effective actions in the field of Digital Marketing for 2020.

“This distinction completes a series of equally important accolades for Lidl Cyprus. We are especially happy because the work and commitment of our employees and partners is being rewarded in a very difficult period. On the road to a better tomorrow, we are moving forward, looking to the future with confidence and with the promise that we will continue to become better for every Cypriot family that trusts us “, said Spyros Kondylis, General Manager of Lidl Cyprus.

The success of making the right choices culminated in 3 Golden Awards in the following categories:

  • Best Use of Video in Social Media,
  • Best Digital Multi-Channel Campaign and
  • Βest Omnichannel Campaign (including non-Digital) for the ‘It’s not a Fairytale’ campaign

As well as in 3 Silver Awards in the categories:

  • Best of Facebook Family of Apps-Communication,
  • Best Social Media Strategy for Sales and
  • Best Use of Influencers.

All 7 awards are the result of the excellent collaboration between Lidl Cyprus the advertising agency Gnomi Integrated Communications, as together they managed to maintain already high-performing levels of digital communication channels and strengthen the online presence of the brand in numerous creative ways.

Lidl Cyprus has been bringing a different philosophy to the island for eleven years now, gaining the preference and trust of Cypriot consumers, with 18 stores throughout the island, new products from around the world and remarkable collaboration with Cypriot producers. As an innovator in all areas, Lidl also shines in the area of communication innovation with pioneering award-winning campaigns that set the creativity bar even higher at every turn.

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