When we think of luxury brands, Gucci is often among the first to come to mind – and with good reason. As an Italian fashion label renowned worldwide, Gucci is appreciated for its innovative and timeless designs.

Yet despite its enduring association with premium quality and luxury, there are some things that few know about the brand, which have to do with its founder’s journey, rich heritage and smart business strategy.

Here, we take a closer look at the origin story, family feuds and evolving vision of the Italian brand so synonymous with a perennial sense of prestige, status and desire.

View the original video here.