Cyprus Mail
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Meta cannot run ads based on personal data, EU privacy watchdog rules – source

file photo: a smartphone with facebook's logo is seen in front of displayed facebook's new rebrand logo meta in this illustration

Meta (META.O) cannot run advertising based on personal data and will need users’ consent to do so, according to a confidential EU privacy watchdog decision, a person familiar with matter said on Tuesday.

The Irish privacy regulator, which will issue the final decision, has been given a month by EU privacy watchdog the European Data Protection Board to do so. Its decision is likely to include hefty fines, the person said.

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