The Cypriot government on Wednesday provided an update on its strategic campaign to improve the country’s reputation on the global stage.

This effort is being spearheaded by Invest Cyprus and the presidency of the Republic of Cyprus, in partnership with international communications agency Kreab.

Kreab is a Stockholm-based consulting firm, specialising in communication strategy, reputation management and public affairs.

Aside from Sweden, the company also has offices in Washington DC, Mexico City, four locations in Latin America, Mozambique, Angola, numerous location across Europe, Indonesia, Hong Kong, and India.

“Invest Cyprus, in cooperation with the Presidency of the Republic, launches a campaign with the international communication agency Kreab, which was selected after a competition,” deputy minister to the President Irene Piki announced on X.

Piki emphasised the campaign’s goal to enhance Cyprus’ sustainability and competitiveness on the global stage.  

“With steady steps, we are upgrading the image of Cyprus internationally, to enhance the sustainability and competitiveness of the economy,” she said. 

The initiative also seeks to challenge outdated perceptions of Cyprus.  

Invest Cyprus, the national investment promotion agency dedicated to attracting foreign direct investment, has partnered with Kreab, a global strategic communications consultancy, for the campaign.

KREAB, known for its expertise in solving complex communications challenges, operates with a team of 400 consultants offering global insights and local knowledge.  

By leveraging its international network, Kreab provides geographically integrated solutions, ensuring a cohesive approach to cross-border projects. Together, the two organisations aim to elevate Cyprus’ image on the international stage.

“It is very important that these changes are communicated on the international stage so that wrong or outdated perceptions about our country are eliminated, bringing multiple benefits to the economy and society,” Piki added. 

“Cyprus is changing!” she concluded.