DeLeMa McCann is taking the helm of Alpha Bank Cyprus’ digital communications, launching a dynamic partnership that reflects the Bank’s recognition of its communication needs, as well as the new strategic direction of its marketing objectives.

With proven experience in creative and effective digital campaigns, DeLeMa McCann is moving forward by strengthening its client base and consolidating its expertise in efficient and innovative communication strategies.

DeLeMa McCann has developed a digital communications strategy tailored to Alpha Bank Cyprus’ goals, growth and communication needs. Undoubtedly, digital media is one of the main channels of consumer usage, making the digital environment a brand’s main means of contact.

“Given the increase in usage, the ability to categorise and target our audience and our messages, we are in full agreement with Alpha Bank Cyprus that digital communication has already entered a new strategic trajectory,” said Andreas Pavlou, Managing Director of DeLeMa McCann. “We share the same vision and goal of effective communication based on data analysis, strategy and evaluation.”

About DeLeMa McCann

As a member of the McCANN Worldgroup global network, DeLeMa McCann offers 360° communication services, including strategic development, creative solutions, media, online and digital campaigns, PR, event management and promotional activities.

Maintaining the values and principles that have characterised it since its founding day, DeLeMa McCann, continues to aim to be a pioneer, focusing on continuous development, efficiency, teamwork and respect for its people and its clients.