
Why your brain loves a bargain, even when you don’t need it
You’re out shopping with your partner, who’s on a mission to find a new jacket. As they sift through racks of coats, your attention drifts – and there it ...
Pantelis Solomou applies behavioral science to help companies become more customer-centric. He also teaches at the University of Cyprus. A keen mountaineer, free diver, and RYA-certified skipper, Pantelis knows that understanding human behavior, much like exploring the world, requires both rigor and a sense of adventure