With innovation built into its DNA, and a decade after the first of its stores opened on the island, Lidl continues to strive to make life better in Cyprus, in Europe and in the world.
This mission is evidenced by Lidl Cyprus‘ latest TV ad campaign ‘Moving Forward’, which leaves every viewer with a note of optimism.
“Think about staying still, not moving forward, not looking forward… You will never see what awaits you. Aren’t you curious about what will happen next?” asks the ad, which tells the story of the modern family, in parallel with the Lidl family.
The commercial took months of preparation to produce, based on a flawless collaboration between the Lidl Cyprus team, which defined the communication strategy, the Gnomi Integrated Communications advertising company’s creative proposals and approaches, and Cube productions’ perfect coordination, under the director’s helm of George Zafeiris.
Lidl Cyprus brought the European concept of shopping to the island, with smart purchases and new products and experiences. Thanks to its international experience, actions and philosophy, Lidl empowers local producers, strengthens the local economy, generates a healthy working environment, gives back to society via its corporate social responsibility actions and implements pioneering sustainability practices, forging the path to a better tomorrow.
This approach doesn’t just apply to its unique business model, but with its completely different philosophy, which significantly differentiates Lidl from other companies, positioning it as a pioneer in both the local and international market.
In a few words… Lidl strives to do things differently and not just do different things.
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