The Mitsides group is supporting premature babies for a fifth consequent year by donating two cents from every flour package sale in April to Mora Thavmata association.
Using the slogan “knead together with love for the miracles of life”, the company urged people to bake heart-shaped biscuits this Easter using Mitsides flour and post the photos on social media using the #lovebakes and the @mitsidescyprus tag.
The total contributions will be submitted to Mora Thavmata and granted for the purchase of a ventilator for the neonatal intensive care unit of Nicosia-based Makarios hospital to support the breathing of “a baby born a little earlier”.
Mora Thavmata is a non-governmental charity founded in 2015 by the current European Commissioner for Health and Food Safety Stella Kyriakides and is currently a member of the European Foundation for the Care of Newborn Infants (EFCNI).
The association aims to support the premature babies born in Makarios hospital and to contribute to the expansion of its ICU neonatal unit. The state health services (Okypy) announced the renovation and expansion of the unit in Makarios late in March, with the association welcoming this decision.
To further support this cause, Mora Thavmata are also selling €1.50 handmade string bracelets for godmothers and godfathers featuring a white cross. Orders should be placed at least two weeks before the baptism, the association said.
Mitsides public company was founded in 1932, operating with a traditional stone mill in the centre of Nicosia. Today Mitsides dominates the Cyprus market with a 95 per cent brand awareness on the island, and around 50 per cent shares in the local pasta and flour markets.