The number of international tourist arrivals is expected to reach 10.78 billion, 74.4 per cent of the 2019 level, according to the Report on World Tourism Economy Trends 2023 issued on Wednesday.

In 2023, the global tourism revenue will reach $5 trillion, recovering to 86.2 per cent of the 2019 level, said the report jointly released by the tourism research center of the Chinese Academy of Social Sciences (CASS) and the World Tourism Cities Federation.

The number of 2022 global tourist visits was 9.57 billion, and the global tourism revenue last year reached $4.6 trillion, the report said.
“The global tourism economy is steadily recovering, and the global tourism industry will embrace a brighter future,” said Song Rui, director of the tourism research center of CASS.

“However, we should also see that the tourism recovery lies in the development of the global macro economy, and the uncertainty of the global economy will still affect the prospect of tourism,” Song said.

The annual report was first launched in 2016, aiming to offer an in-depth analysis of the tourism industry to provide scientific forecasts and valuable advice on global tourism development