Selling Wellness: Ads now target health-beauty market
“Wellness is here to stay,” trumpets Advertising Age. The reference publication for the advertising industry notes that the category for ‘wellness’ products – in which,...
Home » advertising
advertising
Facebook tests splitting its News Feed into two
Facebook Inc said on Monday it was testing the idea of dividing its News Feed in two, separating commercial posts from personal news in a...
J&J latest to suspend ads from YouTube over offensive videos
U.S. healthcare conglomerate Johnson & Johnson became the latest company to suspend all digital advertising on Google’s YouTube, over concerns that its ads may have...
Company fined for misleading advertising
The consumer protection service has fined a company that manufactures water and other filters €80,000 for misleading advertising, it was announced on Wednesday. The service...
WhatsApp relaxes privacy stance, to share phone numbers with Facebook
Popular messaging service WhatsApp said it would start sharing users’ phone numbers with parent Facebook Inc, marking a notable shift in its stance on privacy....
Instagram attracting more advertising than Twitter -survey
Advertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a...
Movement calls on voters to get rid of incumbents
The movement behind an advertising campaign urging people not to cast a vote for any of the incumbent MPs standing for re-election in the upcoming...
BoC’s ads hit wrong note
By Dinos Iacovou WHEN YOU develop a passion for advertising it is like an addiction that is very difficult to overcome even if you have...
CTO kid-free holiday campaign backfires
By Constantinos Psillides THE CYPRUS Tourism Organisation (CTO) was forced to apologise this week after some of the photographs used in a ‘successful’ campaign at...
It’s only right that advertising on CyBC is scrapped
By Costas Apostolides THE government’s and House of Representatives’ decision to prohibit commercial advertising on CyBC is a correct policy that is long overdue. But,...
