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Celebrity Fever Good Living

Why has K-pop become so popular beyond Korean shores?

K-pop has become a $5-billion industry, with popular acts like BTS, BLACKPINK, Super M, and others leading the way.

K-pop is a genre of popular music originating in South Korea, influenced by styles and genres from around the world, such as Pop, experimental, rock, jazz, gospel, hip hop, R&B, reggae, electronic dance, folk, country, and classical, on top of its traditional Korean music roots.

Since 2018, the biggest K-pop groups have made their way up the Billboard charts and the genre has seen a nearly 18-per cent revenue growth. But how did K-pop take the West by storm?

View the original video here.

Good Living is the Cyprus Mail’s portal of curated content from across the internet, showcasing local and global ideas, cultural highlights, and scientific and technological developments to inspire a sustainable life.

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