Cyprus Mail

A century of laughter: 100 years of La Vache Qui Rit

lvqr 100 years

The most famous cheese triangle in the world, a part of our lives for generations and beloved by young and old alike – La Vache Qui Rit – this year celebrates 100 years of enchanting consumers. One hundred years of taste. One hundred years full of laughter.

The story of La Vache Qui Rit originates in France in 1921, when Leon and Jules Bel had a revolutionary idea that would forever change the way we enjoy cheese, distributing the dairy product for the first time in the form of individually-wrapped triangles.

Thanks to its top-quality ingredients, its secret preparation technique and the airtight packaging of each triangle, La Vache Qui Rit was born, a cheese that stayed fresh for longer periods of time than ever before.

Today, the Laughing Cow is in our homes, sharing not only laughter but also nutrients with those who enjoy their favourite creamy cheese triangle every day. Rich in calcium, as well as a good source of protein and vitamins A and B2, La Vache Qui Rit has rightly been a beloved dairy product for a century.

Every bite of this special and delicious cheese takes us back to our childhood, with its great taste, silky texture and, of course, its characteristic triangular shape.

La Vache Qui Rit has rightly won a place in our daily routines: featuring before we leave for school or work, during our morning break, at lunchtime as an extra treat, as an afternoon snack, and whenever else we need a delicious, healthy option to curb our hunger.

Thanks to its taste, nutritious qualities and nostalgia factor, the Laughing Cow will always have a place in our hearts, spreading laughter and happiness everywhere.

La Vache Qui Rit is made available to the Cypriot market via Laiko Cosmos Trading Ltd, bringing to the island a wide range of respected local and international FMCG food and beverage brands.

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