Have you ever dreamed of what the world around us would be like in 30 years’ time? As things stand, logic dictates that our planet will be facing a worse fate than it is today.
Imagine, however, living in a clean and healthy environment, where people meet their needs by consuming fewer natural resources, producing almost zero waste, while eating fresh and nutritious food, recycling and reusing items that would once be thrown away, and making compost out of their kitchen scraps.
Sounds utopian? It shouldn’t. The change we want to make in the world begins with us!
Protecting the environment has always been a particularly sensitive issue for Lidl Cyprus, and the #LidlEcoHacks campaign was inspired by the company’s eco-friendly mindset and line of actions. This new ecological initiative consists of a series of short, social media videos, created by Cypriot ambassadors, who offer simple, easy and valuable life hacks, which we can all apply in our daily lives.
For the Lidl Eco Hacks project, young people from Cyprus and Greece, with experience in ecological activism and environmental concerns, have joined forces.
Architect Natasa Christou, a zero-waste advocate, sustainability consultant and co-founder of Gardens of the Future, has created two videos for the Lidl Eco Hacks initiative, demonstrating how to make natural compost at home, as well as how to create our own garden from kitchen scraps.
Chef Maria Markitani never throws away anything in her kitchen, but instead, finds creative ways to turn leftovers into something new and tasty. In her own video for the Lidl Eco Hacks, she shares ideas on how to take advantage of bread leftovers in order to achieve zero food waste!
Elena Olympiou, radio producer, actress, human rights activist and ambassador of the UNRF UNIC organisation for climate change, gives us easy tips to reduce water waste at home!
In her own Lidl Eco Hacks episode, Chara Odysseos, clinical nutritionist and author of a vegan recipe book, offers useful advice on how to store vegetables to last longer, before they rot, thus reducing food waste.
Fashion & textile designer and creator of the fashion brand Cherry & Mint, Zoe Philippou, in her #LidlEcoHacks video, shows us how to re-purpose old clothes with the creative method of upcycling.
Radio producer Phaedra Sarikaki, known for her animal-friendly advocacy, recognises the harm to the environment caused by plastic, and so in her own Lidl Eco Hacks video, she shares tips and alternatives on how to eliminate its use in our daily life.
The makeART team are not just furniture makers: they are also people with environmental awareness who strongly support the upcycling philosophy. Consequently, they never throw away old or broken furniture, but find ways to give such items new life by transforming them into something else.
In conclusion, the Lidl Eco Hacks video series addresses key ecological issues such as zero waste, reducing the use of plastic and water and repurposing old objects, in order to reduce our individual environmental footprint, on the road to a better tomorrow.
Become a green ambassador of our planet and start changing the world… one Lidl Eco Hack at a time.
Watch all the #LidlEcoHacks episodes, available across Lidl Cyprus’ social media!