By Daniel Jolley and Anthony Lantian

From vaccine uptake to violent extremism, conspiracy beliefs are linked to distrust in major institutions or powerful figures.

Research developed in the last decade shows how conspiracy beliefs can be linked to people’s lack of control in their lives, feeling threatened or even workplace bullying.

Conspiracy theories are defined by psychologists as “explanations for important events that involve secret plots by powerful and malevolent groups” without any basis in fact. Followers point a finger at groups they think of as powerful, from scientists and doctors to minority groups such as Jewish people, and blame them for events or societal change.

Conspiracists insist their theories are true even when there is no evidence that holds up to scrutiny. Still, conspiracy theories can be persuasive. Millions of British people believe in at least one. It’s a worldwide phenomenon.

Studies in the early 2010s showed how non-pathological factors, such as uncertainty, are linked to why people turn to conspiracy beliefs. In 2017 psychologist Karen Douglas and colleagues argued the wide appeal of conspiracy theories is their promise to satisfy psychological needs. These include desire for certainty, control and meaning, and to maintain a positive image of yourself and the groups you identify with.

Feelings of anxiety and threat increase during a crisis, such as the Covid-19 pandemic. People want to make sense of turbulent societies.

But conspiracy theories do not satisfy the psychological needs that make us reach for them. A 2021 study found conspiracy beliefs don’t lessen anxiety or uncertainty. If anything, there is some evidence people’s sense of existential threat and anxiety increases when they engage with conspiracy theories.

But researchers are getting closer to finding out why conspiracy theories are adopted by a group of people. In a study into how conspiracy beliefs develop, Greek participants who thought their country historically suffered more than other nations were more likely to be conspiracy theorists. Research with similar study designs have found the same results in French and Polish participants.

Our recent research was inspired by previous work linking conspiracy theorising and people’s sense they are being victimised. We focused on workplace bullying. Unlike collective discrimination, bullying is personal, with a power imbalance between the bully and the victim.

Bullied victims report increased feelings of anxiety and paranoia. Being bullied seems to increase the risk of believing in a conspiracy theory.

We carried out two studies. The first study recruited 273 British participants online. We measured participants’ past experiences of workplace bullying, and the more negative acts a participant had suffered, the stronger their tendency to engage in conspiracy theorising.

Participants who experienced workplace bullying were more likely to report increased paranoia – to wonder what hidden reason another person may have for doing something nice for them.

In the second study, 206 British participants were asked to imagine they had joined a new work place in the last six months. Half were asked to imagine being bullied in the new workplace (for example being shouted at) or being welcomed. Those who were asked to imagine about being bullied reported an increased general belief in conspiracy theories.

Our work highlights how conspiracy beliefs can form in response to circumstances that could happen to anyone. When a hostile environment primes us to search for meaning, we may find a conspiracy explanation appealing.

Research has also started to find solutions to the problem. In 2018 one study found giving people a greater feeling of power reduced the intensity of conspiracy beliefs. Encouraging people to think analytically, which prompts deliberate processing of information, also helps curb the emergence of conspiracy beliefs. Developing these skills in adolescents and conspiracy believers is essential.

Challenging people’s misconceptions about how popular conspiracies are could be effective. For example, one study found giving information to UK parents with anti-vaccine beliefs about other UK parents who did vaccinate their children reduced conspiracy beliefs.

We do not know what tools will work outside of the lab. Mentorship for bullying victims, which has been shown to help people feel more secure, could be a promising place to start. And considering the devastation conspiracy theories can wreak, we can’t afford not to try.


Daniel Jolley is Assistant Professor in Social Psychology, University of Nottingham and Anthony Lantian is Associate Professor in Psychology, Université Paris Nanterre – Université Paris Lumières. This article is republished from The Conversation under a Creative Commons licence