Porsche Cyprus celebrated the grand opening of its Destination Porsche centre in Limassol on May 25, 2023, in the presence of many attendees. The event was also attended by official guests, from Porsche AG, the Area Director of Central and Eastern Europe, Yves Becker-Fahr, and from Porsche Central and Eastern Europe, the Managing Director, Irina Kauk, the Sales & Operations Director, Steffen Fleck , and the Head of Region South & East, Anna Osterthun.
The structure marks the fourth Porsche Centre under the new retail “Destination Porsche” concept to open in the Central and Eastern Europe region, and amongst the first in the world. In the process, in order to provide customers a full retail experience, the functional positioning and services of the existing Porsche Centre were significantly enhanced.
The fully-upgraded Porsche Centre Limassol, thus, not only continues to provide convenience for Porsche owners and enthusiasts in the surrounding areas, it also reflects the commitment of the brand in Cyprus.
The new ‘Destination Porsche’ retail concept is Porsche’s response to changing consumer preferences and the evolution of automotive retail. Porsche stands for life dreams and a strong community of friends and fans.
“At Porsche, we believe in a highly-personalised approach. People are key to us,” noted Iacovos Iacovides, Managing Director of Porsche in Cyprus. “The newly-designed Destination Porsche Limassol brings this to life by allowing us to build closer relationships with our clients. The showroom has been transformed from a product-oriented to a customer-oriented location that is at the centre of the action. Communication, digitisation and inspiration create and enable a warmer relationship with our customers.”
A flexible world with various themed modules
Through a variety of themed modules such as the Highlight Car, E-Performance and Certified Pre-Owned cars, Porsche creates a complete customer journey and a true “destination” for brand enthusiasts. With a sense of community being one of Porsche’s main drivers, the relaxed and welcoming lounge area provides both customers and fans with a space and platform to connect and come together.
The newly-designed Destination Porsche Limassol, is located at 61, Ayios Athanasios Avenue. It includes offices and a showroom that cover an internal floor area of 1,080 square metres. The sales area is divided into various modules: Highlights, Porscheplatz, E-Performance, Approved, Tequipment, Fitting Lounge and Delivery area. Digitisation has been given a large presence in the form of 12 touchpoints in the showroom area. Electromobility is also well-represented: with two DC hyper-chargers and two AC chargers being standard.
Destination Porsche: inside and out
The upgrade of Destination Porsche Limassol began in June 2022, completing in five months, with the showroom opening its doors on December 15, 2022. The architectural concept of the building reflects Porsche’s heritage and innovation. The exterior aluminium facade creates an inviting and eye-catching atmosphere at the entrance. All of which make Destination Porsche Limassol one of the most modern centres in Central and Eastern Europe, as well as a true gathering point for all Porsche lovers.
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