Cyprus Mail

Lidl the major sponsor of the island’s largest parallel clean-up

Lidl Cyprus the major sponsor of island's largest parallel clean-up

Corporate sustainability and responsibility are deeply rooted in Lidl’s corporate DNA, and they are reflected in our actions and partnerships over time. Making a practical contribution to society and the environment is an integral part of our strategy, and has the long-term goal of creating the conditions for a better tomorrow.

As part of REset Plastic, the international plastic strategy of the Schwarz Group to which we belong, and more specifically, under the REmove and REcycle fields of action, we supported and empowered the island-wide Let’s Do It! Cyprus clean-up campaign as a Major Sponsor. At the same time, in cooperation with the environmental programme, and with the valuable contribution and active coordination of Nicosia, Strovolos and Lakatamia municipalities, on October 29, 2023 we organised the largest parallel clean-up of the 14km-long Pedieos Linear Park. The action marked the closing ceremony of the 2023 Let’s Do It! Cyprus Clean-up Week.

Other than clearing Pedieos Linear Park of rubbish to provide relief to the area’s ecosystems, within the context of environmental protection and conservation, supporting this action also aimed to raise environmental awareness and mobilise the public, strengthening ecological awareness and responsibility, as well as promoting the importance of environmental activism.

Ultimately, at Lidl Cyprus, we continue to stand by actions that put society, the economy and the environment on the road to a greener, more sustainable future.

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