The rise of rural tourism boosted local economies and preserved cultural heritage in Cyprus’ countryside as overnight stays in agrotourism units followed other key indicators in the sector last year and showed a boost in numbers, it was reported on Tuesday.

Deputy minister of tourism Kostas Koumis said overnight stays in traditional accommodations increased by 14 per cent in 2024 compared to the previous year and by 36 per cent compared to 2019.

“Agrotourism contributes to the sustainability and preservation of rural communities, and that is its greatest benefit,” he said.

He was speaking at the general assembly of the Cyprus Agrotourism Company, held at the Skarinou environmental centre.

The Agrotourism Company, now in its 29th year, brings together 127 members dedicated to promoting rural tourism, supporting local businesses, and safeguarding Cyprus’ cultural identity.

The event provided a platform to assess achievements, discuss future strategies, and reaffirm the commitment to developing agrotourism.

Koumis said the number of people staying in these traditional units had risen by 17 per cent in 2024 compared to 2023, marking a 42 per cent increase over the past five years.

These figures reflect a shift in tourism trends, with more visitors opting for authentic, countryside experiences, he added.

The government is backing this growth with a €9.5 million investment plan aimed at revitalising rural areas.

“Through two calls for proposals, we expect to implement around 210 projects in 200 communities,” Koumis said.

These initiatives will improve public squares, restore historic landmarks, and create new attractions, enhancing the overall visitor experience.

Tourism authorities are also ramping up promotional efforts, with plans to launch new marketing materials showcasing agrotourism as a distinct and valuable travel option in Cyprus. This campaign is expected to be completed by 2025.

President Nikos Christodoulides’ administration has placed rural and mountain area development high on its agenda, Koumis said, with more than 20 initiatives and a total budget exceeding €30 million already announced and set to roll out in the coming years.

“Our ultimate goal is to improve the quality of life in rural communities, which is directly linked to sustainable development in these areas,” Koumis said.

Agrotourism Company president Annita Demetriades reaffirmed the organisation’s commitment to aligning its action plan with the national tourism strategy.