The Undergraduate Programme in “Business Administration” and the Postgraduate Programme ”Business Administration (The Open MBA)” of the Open University of Cyprus (OUC) are organising an online seminar series titled “How to Market Your Product?”.

The series will feature Dr. Mary Ann Barbour El Rassi, Associate Professor at the Faculty of Business and Management of Saint Joseph University in Lebanon, who is a guest of OUC within the framework of the Erasmus+ International Mobility Programme. The seminar series will take place over April 8-11, 2025 and will be broadcast via OUC’s distance learning tools at the following link.

Register to receive a certificate of participation via this link.

The “How to Market Your Product?” seminar series aims to equip participants with the necessary knowledge and strategies for the successful promotion of products and services.

In the first part, “Building a Marketing Plan” (April 8, 2025, 6pm, GMT+3), the speaker will focus on creating an effective marketing plan, laying the foundation for a targeted strategy. In the second part, “Understanding & Capturing Customer Value” (April 9, 2025, 7pm), the concept of customer value will be analysed and how organisations and businesses can understand and leverage it to their advantage.

Then, the third part, “Positioning, Differentiation, and Communication” (April 10, 2025, 7pm), will focus on differentiation, the correct positioning in the market, and the communication of the unique value proposition of a product or service. Finally, in the fourth part, “How to Stand Out from the Crowd?” (April 11, 2025, 4pm, GMT+3), Dr Rassi will focus on techniques and practices to distinguish a company or organization from the competition and gain the attention of its individual audiences.

Dr Mary Ann Barbour El Rassi is a member of the Association for Information Systems (AIS) and a former secretary of the Lebanese Association for Information Systems (LAIS – an affiliated chapter of AIS). Her expertise lies in management and marketing in developing countries, with major research areas in Information Technology, e-Business, and e-Marketing. Before entering academia, she held senior management and marketing positions in Lebanon, France and the US, with international companies specializing in the design and manufacture of high-tech products. She continues to work as a marketing consultant for local companies and NGOs.