Lidl Cyprus, remaining true to its commitment to social contribution, completed its “Easter Loyalty” campaign successfully, raising €50,000, which was allocated to the Cyprus Red Cross.

The campaign was carried out over April 4-19, 2025, during which period, with each scan of the Lidl Plus digital card, Lidl Cyprus donated €0.20 to the Cyprus Red Cross. Thanks to the active participation of its customers, and a total of 247,609 scans, the amount raised was €49,521.80. Lidl Cyprus, recognising the importance of the work of the Cyprus Red Cross, proceeded with a total donation of €50,000.

The funds raised were given in support of the work of the Cyprus Red Cross and specifically to upgrade its Disaster Management Service. This initiative further strengthens the stable and substantial cooperation between Lidl Cyprus and the Cyprus Red Cross for over a decade, with the common goal of strengthening the organisation’s ability to respond effectively to humanitarian crises and emergencies.

Lidl Cyprus continues to invest in actions that strengthen social contribution consistently and responsibly, standing by those who need it most via long-term support of organisations and institutions that offer substantial assistance to Cypriot society.

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