Just three years after launching in Greece, the digital investment platform Freedom24 has surpassed 100,000 active users, becoming the preferred choice for a new generation of Greek investors – a dynamic, digitally savvy group who aim to actively manage their capital through modern technologies.

George Karageorgos, Head of Freedom24’s Greek office, announced this milestone at a press conference attended by leading national media outlets such as Fortune, Capital and CNN Greece.

In 2024 alone, Freedom24’s customer base in Greece grew by 71.6 per cent, while client assets tripled to €330 million. “This is a significant milestone that confirms the company’s strong growth in Greece and the trust that Greek investors place in modern, transparent, and easy-to-use digital investment solutions,” said Karageorgos.

Freedom24’s web and mobile platform offers direct access to more than one million financial instruments, including stocks, ETFs, bonds and derivatives, from major markets in the U.S., Europe and Asia.

The platform enables users to execute transactions securely and efficiently, eliminating the need for traditional intermediaries. Freedom24 was the first international private trading platform to gain direct access to the Athens Stock Exchange, with Piraeus Bank performing transaction clearing.

Freedom24 is part of Freedom Holding Corp., a Nasdaq-listed group comprising a total of 36 companies. Since its IPO in 2019, the group’s market capitalisation has grown almost 12-fold to reach $10 billion, reflecting sustained growth and investor confidence.

According to Karageorgos, the average Freedom24 investor in Greece is around 35 years old. They are financially literate and take a consistent approach to building their portfolios, using long-term strategies and clear goals.

The most popular stocks among Greek users are U.S. tech giants such as Nvidia, Tesla, Meta, and Alphabet. Popular local picks include OPAP, National Bank, Jumbo, Piraeus, Motor Oil, and Alpha Bank. Interest in ETFs is also growing, with investors increasingly using them for diversification and risk management purposes.

Popular choices include VUAA and SXR8 (S&P 500), AETF.GR, and ETFs linked to oil, bonds, and volatility.

This growing interest in both domestic and international equities comes amid a strong performance by the Athens Stock Exchange. ATHEX has surged over 24 per cent this year, marking the second-best performance globally after Poland’s WIG20 (+27.5 per cent).

Since the rally began in November 2024, the ATHEX General Index has gained 34 per cent, driven by a strong rebound in the banking sector, record earnings from listed companies, and the anticipated upgrade of Greece to developed market status, which could occur as soon as this year.

Looking ahead, Karageorgos revealed that Freedom24 intends to introduce money transfer and card-to-wallet features to simplify money management for investors, taking inspiration from the likes of Wise and Viva Wallet.

“Our goal is to build on the success of the past three years while meeting the changing demands of the Greek market,” he said.

Freedom24 has received multiple European accolades for its digital innovation and service excellence. These include ‘Best Multi-Product Broker’ in Italy, ‘Best ETF Broker’ in Portugal, the ‘Highest Competence’ fintech company and ‘Service Champion’ in Germany, among others.

Karageorgos emphasised that Freedom24 is much more than just a financial services provider. “It’s a driver of cultural change in how Greeks manage and grow their wealth,” he said.