Your website’s conversion rate is one of the most critical factors you should consider. On average, it is circling around 2%. It basically means that for every 100 visitors, only 2 of them will become your clients. However, many websites, especially poorly designed ones, only have approximately 0.1 or 0.2 conversions. It takes them as much as one thousand visitors only to get one client!
Many business owners think that people reading about their product is enough. But is it really the right business goal? There are several methods you can use to make your website more customer-friendly. They range from implementing solutions like Weave appointment confirmation software and removing unnecessary form fields to adding live chat on your website or adding a countdown timer. In this article, you will find the most effective ways to increase your website’s conversion rate. Read on and make your business grow!
Make your website stand out from others
If your website looks like any other site you can find on the web, why would people choose yours instead? To increase your conversion rate, you need to make sure that your website stands out from the pack.
You could do this by providing outstanding customer service or developing a unique product or service that no one else provides in your niche market. Another way to do it would be offering a gift or bonus product in addition to your customer’s order when they complete their purchases on your site.
However, don’t forget about making your website look nice and professional. You can do that by hiring translation experts and experienced web designers. A quick Google search should be all you need to find professionals in your area. For instance, if you live in the UK, you can click here to find translation services in Manchester.
If you put effort into separating your website from your competitors, you will develop a unique brand and bring in more customers. Do it now and reap the benefits it provides!
Get rid of unnecessary form fields
The more form fields the visitor has to fill out, the less likely they are to do it. It is completely logical. If you have to fill out 15 fields, you might not bother doing it. You’ll just leave the website and look for another one instead.
The fewer fields there are, the easier it is for your visitors to complete the form and move on. Thanks to this, the user will find it easier to engage with your website and return sooner rather than later.
Add live chat to your website
If you want to increase your conversion rate, you could start by adding live chat to your website. It’s much easier than talking to someone on the phone or sending an email. When people contact your business via live chat, they will get immediate answers to their questions. It can boost your sales faster than you think.
Add a countdown timer
A countdown timer can increase your conversion rate in many ways. First of all, it will make your visitors stay on your website for a longer time since it generates curiosity and suspense right from the beginning.
Secondly, it can help your visitors have better experiences by bringing attention to important events and dates. Finally, it reminds people that they should hurry up before the offer expires.
Use scarcity marketing techniques
Scarcity marketing is something that many people have already used to increase their conversion rates. We recommend you use three different scarcity methods: time-based, limited availability, and personalized offers.
When you’re offering a discount for a limited time only, your customers will feel as if they have limited resources and have to act fast to get the product. On the other hand, when you’re offering an offer only for a few selected customers, people will think that they are special and have an advantage over others.
Last but not least, the personalized offers method is best used when promoting high-ticket products. All of these methods can be beneficial for your website conversion rates, as they make customers deeply engaged with your products and services.
Offer a guarantee
Offering guarantees gives customers confidence that everything will go well with their purchase. It can decrease customers’ risks and let them know that their money is safe with your company. It can increase your site’s traffic and customer return rates.
Even a simple refund guarantee can make customers feel safer about purchasing from you. A money-back guarantee is also great for attracting people who are otherwise hesitant about making a purchase online. With this safety measure at hand, they can return the product if it doesn’t work out or doesn’t fit as expected. Therefore, they will be more inclined to buy something from your website.
The bottom line
Increasing your website conversion rates can be a daunting task. After all, what will work for others might not be especially helpful for you. Nonetheless, if you use the tips provided in this article, you will have an easier time turning your site into a success. All you need to do is implement a few handy techniques.
Remember to add a live chat and countdown timer on your website. This way, you will improve your chances of getting new customers. Moreover, you may consider offering a guarantee. By doing this, you will show your clients that you care about their needs and make your website seem more attractive. Good luck!