Cyprus Mail
Environment

Social media campaign to raise awareness ahead of Earth Day

earth day

Every year on 22 April, the world marks Earth Day. It is an occasion to raise awareness and show support for the protection of the environment, with actions organised worldwide around a common message: save the Earth. This year a global campaign is happening to raise awareness by creating a virtual heartbeat of our planet.

Almost 2 million children under the age of five die every year due to environmental factors like pollution. One in three people do not have access to safe drinking water. And things are only getting worse. The temperature on Earth will rise by 2.7°C this century, even if we meet our 2030 climate targets, affecting food supplies, lives and livelihoods.

Time is running out: every action counts, and every second counts.

Through its European Green Deal, the EU is fighting climate change with ambitious policies at home and close cooperation with international partners.

So how can you take part in this campaign to share the message?

Just follow these simple steps:

  1. Turn any noise into a heartbeat: clap your hands, tap a beat, use your voice and so on.
  2. Record a video of your sound on your smartphone.
  3. Share it on Instagram, Twitter or Facebook with the hashtag #BeTheWave.
  4. And don’t forget to tag @eudiplomacy, @eu_eeas and European External Action Service – EEAS.
  5. Then listen to the Earth’s heartbeat getting louder and stronger as more and more people around the world share their sounds to stand up for the environment, to keep the Earth alive.

Check out www.earthcalling.eu to get inspired.

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