Chocolate, with its rich, dark or creamy brown hues, has been a beloved treat for centuries. However, in recent years, a new shade has emerged to tantalise taste buds and captivate confectionery enthusiasts: pink chocolate. This rosy delight has taken the culinary world by storm, bringing a fresh twist to the familiar world of cocoa-based sweets.

The story of pink chocolate, or ‘ruby chocolate’ as it’s officially known, begins with the Swiss chocolatier Barry Callebaut. In 2017, after over a decade of research and development, Callebaut introduced the world to naturally pink chocolate. What sets it apart from traditional chocolate is its distinctive colour, a vibrant shade of pink reminiscent of rose petals, raspberries and all things romantic.

The pink hue of ruby chocolate is not achieved through artificial colouring or flavouring. Instead, it is the result of a specific variety of cacao beans found primarily in South America and West Africa. This means that no additional additives are needed to create the stunning rosy tone, making ruby chocolate an exciting departure from traditional chocolate.

The taste of ruby chocolate offers a blend of sweet and slightly sour notes, with a fruity and berry-like flavour profile. This delightful taste is achieved through the precise processing of the cacao beans and the omission of cocoa solids in the final product, highlighting the unique natural flavours of the beans.

While ruby chocolate is relatively new to the global market, it has quickly gained popularity among chocolatiers, pastry chefs and consumers alike. Since its debut, pink chocolate has been used in a wide range of confections. You can find it in truffles, pralines, bonbons and chocolate bars. Its striking colour and unique taste make it a favourite choice for celebratory and romantic occasions.

Ruby chocolate has also found its place in ice cream, beverages and bakery products. Its natural colour makes it an attractive option for those who seek aesthetically pleasing desserts, and its fruity notes complement a variety of ingredients.

In recent years, we’ve witnessed an increasing demand for unique and gourmet chocolate experiences. Consumers are eager to explore new tastes and aesthetics, and pink chocolate perfectly fits this trend.

Ruby chocolate has not only captured the attention of professional chefs and chocolatiers but has also become a topic of fascination for consumers who seek novel and exciting treats. Its alluring visual appeal and distinct taste have turned it into a symbol of creativity and innovation in the world of chocolate.