Adsterra, the Cyprus-based AdTech leader, announces its sponsorship of AEL Limassol Women Basketball Club (AEL BC), marking a significant step in the empowerment of women in sports. The collaboration underscores Adsterra’s commitment to supporting and nurturing talent within the local community.

AEL BC, a cornerstone in Cypriot professional basketball, holds an impressive record of 16 national championships and 15 Cypriot Cups, earning its moniker as “The Queen of Cyprus Basketball.” Adsterra’s sponsorship aims to fortify the team’s position in domestic competitions and facilitate its return to European tournaments.

Gala Grigoreva, CMO at Adsterra, expressed the company’s evolution in supporting women’s initiatives: “Adsterra first backed the women in tech movement, and I am proud to be leading a Women in Tech Cyprus chapter. Now, our commitment transforms to support women in sports. AEL Limassol Women Basketball Club epitomises the core principles of victorious spirit and teamwork, a resonance that aligns with both technology and sports. We are excited to be part of their journey.”

Adsterra’s sponsorship will contribute to enhancement of AEL BC’s facilities and stadium, demonstrating a dedication to providing an unparalleled experience for players and supporters alike. The Nikos Solomonides Arena, home to AEL BC, will undergo renovation, featuring a museum showcasing the club’s rich history.

Adsterra’s sponsorship of AEL BC not only contributes to the local sports landscape but also aligns with the company’s broader commitment to Corporate Social Responsibility, particularly in fostering women’s empowerment.