Cyprus is preparing to roll out a global campaign aimed at bringing back talented Cypriots from abroad, President Nikos Christodoulides announced during the IN Business Awards 2025. The initiative, titled “Minds in Cyprus”, is set to launch next week in the United Kingdom.

It is backed by Invest Cyprus and the Cyprus chamber of commerce and industry (Keve), and forms part of a wider national strategy to strengthen the country’s productive base. President Christodoulides revealed that more than 750 expressions of interest have already been received, prompting organisers to relocate the London event to a larger venue.

“This is not just about tax incentives,” he said.

“Before we travel to London next week, we will approve a series of additional measures to support those who choose to return to Cyprus.”

The campaign is part of the government’s efforts to reshape the economy with a more resilient and competitive model. The president said the country’s recent growth figures are proof that the strategy is working. Cyprus recorded a growth rate of 3.4 per cent in 2024, one of the highest in the European Union. Unemployment dropped below 5 per cent, with youth unemployment falling faster than anywhere else in Europe. At the heart of this economic push are bold reforms, responsible fiscal policy, and a business-friendly environment. A key step, the president noted, was the country’s first major tax reform in 20 years, designed to reduce burdens, improve liquidity and encourage investment in technology, digital transformation and the green economy.

Digitalisation is also central to the vision. Christodoulides highlighted the success of the new “Digital Citizen” platform, which unifies public services and cuts bureaucracy. He announced it will soon be linked with Greece’s equivalent system and will offer 60 new services by 2025. The president also stressed the importance of aligning education with the labour market. Three studies are underway to improve links between schools and businesses, and new investments in quality education are planned.

Alongside economic reforms, the president referred to Cyprus’ international reputation drive. This campaign began in early 2024 following internal reforms aimed at showing political will for change. The goal is to restore Cyprus’ image as a trustworthy and dynamic hub for global business. As part of this push, Christodoulides recently visited major technology and energy centres in the United States, including Silicon Valley and Houston. He was joined by the deputy minister of Innovation and the deputy minister to the president.

“I am pleased to see Cyprus regaining ground on the global investment map,” he said.

“We are becoming once again a reliable and attractive destination for quality investment.”