In harsh times, local populations often turn to poaching wild life in a bid to eke out a living.

It follows that investing in poverty-stricken communities can have a doubly positive impact: not merely on locals’ economic status, but also on their desire to conserve and protect animals that were once their prey.

A great example of this strategy, as we learn in this video, is WWF’s efforts to support members of a struggling Chinese rural community to keep bees for profit instead of hunting endangered local tigers, and to harvest and sell honey in place of an income from poaching.

Read more about the WWF project here.

View the original video here.

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