Marketing in a cultural context and how an artist (actor, musician or visual artist) strategizes have also been changing rapidly. Social media, digital platforms and other new technologies give every single creative the chance to reach many more fans, share or endorse their work and create their own image.
The power of Instagram for artists
For a long time now, Instagram has been one of the most favorite applications for working artists because of the ability to present their work visually and the ability to interact with their audience effectively. However, in the last few years, the application has been rolling out multiple updates, which have changed the picture of how the artists could work and promote music in Instagram.
- Instagram marketing Reels and Stories. Reels and Stories have emerged as useful features for artists, exceptional from just posting photographs on different arts and crafts supplies. Reels are captivating short videos that can be posted online, and within a short time, many people can view them and help to gain new followers. When it comes to musicians, this means teasing a new single or giving a sneak peek at a music video. Visual artists are able to use Reels to demonstrate their works and creative process or invite the followers with short instructional videos. For actors, it is possible to promote themselves on social media using Reels by displaying reenactments from films or videos of their personal lives, which builds a more personal and amicable image.
- Carousel Posts and IGTV. Artists utilize carousel posts to unfold a story in sequential images or videos, making viewers engaged for longer spans of time. IGTV, on the contrary, will not disappoint anyone when it comes to publishing long videos, for example, complete music clips, interviews or master classes.
- Shopping Features. In particular, with the introduction of Instagram’s shopping features, visual artists can now sell their work to their fans easily. Through the tagging of products in the posts and stories, artists can efficiently convert followers from watching posts into buying art.
This is a very direct route to earning for the artists as they seek to maximize the monetization of social media.
TikTok: The new/bright future in conversion of artists’ marketing
With TikTok as a new social medium, artists are now able to target the youth and go viral in unique new ways. Young people won’t relate to the modeling images on social media, they will always look for something short, unique, and therefore interesting.
- Challenges and Trends. TikTok is rich in viral challenges and trends, which artists can use for visibility. New songs can be accompanied by dance challenges created by musicians; actors can take part in popular skits drawn from their shows or films; and visual artists can participate in art challenges.
- Duets and Collaborations. The Duet feature is one that enables the artist to not just “sing” with the fans but lets them sidestep the limelight for other creators as well. In this way, it also enhances engagement and helps in building a community.
- Educational Content. On TikTok, one does not just visit for fun, the platform is used for educational purposes too. Artists can take advantage of TikTok and introduce tips for raising mini video tutorials, whether it is a musician teaching a guitar player a particular riff, a movie actor showcasing a monologue speaking contest, or a visual artist explaining paint techniques.
This content also helps present the artist as a professional in the niche, hence pulling in those who wish to gain knowledge.
YouTube: The hub for long-form content
For artists willing to engage in long-form content, YouTube still remains an essential medium. The concentration of informative material in the form of videos and the effectiveness of SEO have made this platform a perfect medium for establishing an online presence. For musicians, YouTube is supposed to be the first and last platform when it comes to releasing music videos. Any new release on the platform is great in that it has an audience of hundreds of millions waiting for new releases. The vlogging culture of the YouTube video platform helps in building the personal portfolio of the artists as they convey the story of their careers. Musicians may film the whole process of making an album, an actor may show what a typical day at the studio looks like, or a visual artist will guide the viewers through an art gallery. YouTube doesn’t lack ways to monetize its videos, like ads or monetizing the content by advertising brands. Artists themselves, who have managed to attract a sufficiently large number of fans, can also gain considerable earnings from such videos.
Platform comparison for artist marketing
Platform | Best For | Key Features | Use Cases |
Visual storytelling | Reels, Stories, IGTV, Shopping | Showcasing art, sharing music videos, and behind-the-scenes | |
TikTok | Viral | Content and trends | Short videos, Challenges, Duets Music challenges, art demonstrations, and actor skits |
YouTube | Long-form content | Monetization, Playlists, and Community Tab | Music videos, tutorials, vlogs, and interviews |
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