for Android
Install The App
Sunny
27o,
5m/s
CyprusOpinionWorldBusiness & FinanceSportLife & StyleCM Videos
SEARCH
Carrers express
PODCASTS
PODCASTS
Carrers express
Cyprus
  • Crime
  • Cyprus Talks
  • Diaspora
  • Divided Island
  • CM Videos
Divided Island
  • Chronology Of Events
  • The Players
  • The Peace Processes
  • Special Reports
Business
  • Banking and Finance
  • Cryptocurrencies / FX
  • Cyprus 4.0
  • Cyprus Business News
  • Cyprus by the Numbers
  • Energy
  • Property
  • Shipping
  • Startups and Innovation
  • Tourism
Entertainment
  • Film, TV & Book Reviews
  • Restaurant & Bar Reviews
  • Showbiz
  • What's On
Education
  • School news
  • School Guide
Health
  • Healthcare
Environment
Life & Style
  • Beauty
  • Fashion
  • Food and Drink
  • Home
  • Health
  • Motoring
  • People
Legal View
Opinion
  • Our View
  • Guest Columnist
  • CM Regular Columnist
  • Tales from the Coffeeshop
  • Letters
  • Obituary
Sport
  • Athletics
  • Basketball
  • Cricket
  • Football
  • Formula 1
  • Golf
  • Olympics
  • Rugby
  • Tennis
  • US Sport
  • Other Sport
Tech & Science
  • Apps
  • Artificial Intelligence
World
  • Africa
  • Americas
  • Asia
  • Britain
  • China
  • Europe
  • Middle East
  • Oceania
  • Russia
  • Turkey
  • Ukraine
Newsfeed
Company News
Sponsored Content
Newsroom and regular contributors
Newsletters
Pharmacies
Airport information

Search

About Us

Sign up to our NewsletterOur AuthorsContact Us

Ryanair ‘jab & go’ ads banned; UK authority calls them ‘irresponsible’

cover Ryanair ‘jab & go’ ads banned; UK authority calls them ‘irresponsible’
Business Wednesday 03 February 2021 | 15:08 0 Comments

Share:

Certain television advertising in Ryanair’s ‘Jab & Go’ ad campaign has been banned by the UK Advertising Standards Authority (ASA).

The tv ads showed a syringe, and a vaccine vial, with the voiceover “”Vaccines are coming, so book your Easter and summer holiday today with Ryanair… so you could jab and go.” Videos of young people enjoying vacations followed.

The ASA said that the ads encouraged people to act in a potentially irresponsible manner once they have received a Covid-19 vaccination.

According to the ASA, 2,370 people complained about the ads, the first of which ran from December 26, 2020 to January 3, 2021 and the second from January 4, 2021.

The ASA investigated three issues with the ads: first, that they implied most people in the UK would be vaccinated against Covid-19 by spring/summer 2021 and would be able to go on holiday irrespective of restrictions. This complaint was upheld.

A second complains alleged that ads trivialised the Covid-19 restrictions in place around the world and the effects of the pandemic on society and individuals. The ASA did not uphold this issue.

It did, however, uphold complaints that the ads, particularly Ryanair’s “jab & go” claim, were irresponsible.

The ASA is concerned that advertisers exercise caution when dealing with pandemic restrictions, as advertisements could give a false impression of vaccine- or restriction-related information.

The ASA said advertisers must be particularly cautious of this in reference to consumer confidence in making purchasing decisions – such as booking a holiday.

“It’s important all travel companies take particular care, at a time of significant uncertainty about when lockdown restrictions will end, not to mislead or over exaggerate when it will be possible for people to go on holiday,” the ASA warned.

Ryanair called the rulings “baseless.”

A Ryanair spokesperson said: “The ASA’s ruling flies in the face of the UK’s successful vaccine rollout, however, even though this ruling is baseless, Ryanair will comply with it and the Jab & Go adverts will not run again.”

Ryanair added the ads were based on the success of the vaccine rollout in its early stages and government confidence in the rollout.

“The baseless claims the ASA have used in their determination now means all advertising by airlines, tour operators and travel agents for travel or holidays this Easter and summer should also be banned,” said the budget carrier.

Follow Cyprus Mail on Google News
BusinessPick

Share:

In case you missed it

image ‘We drove into the belly of the beast’
Wednesday 30 July | 04:24

‘We drove into the belly of the beast’

By CM Guest Columnist
image The Vounous Bowl: a Bronze Age mystery in miniature
Sunday 27 July | 17:02

The Vounous Bowl: a Bronze Age mystery in miniature

By Georgia Georgiou
image Outsourcing pain and trauma to Filipina carers
Sunday 27 July | 13:30

Outsourcing pain and trauma to Filipina carers

By Theo Panayides
image ‘We didn’t see a fire brigade’ – Souni resident scathing of state response to fire
Saturday 26 July | 14:02

‘We didn’t see a fire brigade’ – Souni resident scathing of state response to fire

By Tom Cleaver
Under the EU's GDPR regulations you will not be able to read or make comments under articles unless you accept CM cookies because the commenting platform, Disqus, will be automatically disabled. This is because Disqus is a third party platform that uses cookies and/or trackers.

Click here to change your cookie preferences

Latest

Wednesday 30 July | 22:34 Turkish Cypriot elections

Ozersay elects not to run in Turkish Cypriot leadership election

Wednesday 30 July | 21:28

Austrian ambassador to EU quits after reports he kept sexually explicit blog

Wednesday 30 July | 21:19

Erdogan, Kazakh president discuss ‘equal and inherent rights of Turkish Cypriots’

Wednesday 30 July | 19:56

Olympic champion biathlete Dahlmeier dies after mountaineering accident

Wednesday 30 July | 19:51

‘Secret campaign’ unnerves diplomats, Cyprus being played in UN arena

Wednesday 30 July | 19:49

Trump says US to hit India with 25% tariff starting August 1

View All

Popular

Wednesday 30 July | 04:20

Public humiliation by Trump the only choice

Wednesday 30 July | 04:24

‘We drove into the belly of the beast’

Wednesday 30 July |
  Updated on 30/7 13:45

Larnaca bus staff launch two-day strike on Wednesday

Wednesday 30 July | 11:11

Roberto Cavalli partners with Leptos for €200m beachfront tower in Limassol

Wednesday 30 July |
  Updated on 30/7 14:30

Cabinet details the aid available for fire victims

Wednesday 30 July | 08:03

Three-year-old hospitalised after three-floor plunge

Menu
CyprusBanking & FinanceDivided IslandEntertainmentLife & StyleWorldTech & ScienceSportNewsfeed
Useful Information
PharmaciesAirport Information
Cyprus Mail
Daily newsletterWhat's on weekly newsletterNewsroom and regular contributors
Social
Contact Us
© 2025 - Cyprus-mail.com. All Rights Reserved.
COOKIE POLICY | TERMS & CONDITIONS | WEBSITE’S COOKIES NOTICE | WEBSITE’S PRIVACY NOTICE | Privacy/Cookies