for Android
Install The App
Sunny
16o,
3m/s
CyprusOpinionWorldBusiness & FinanceSportLife & StyleCM Videos
SEARCH
Carrers express
PODCASTS
PODCASTS
Carrers express
Cyprus
  • Crime
  • Cyprus Talks
  • Diaspora
  • Discover Cyprus
  • Divided Island
  • CM Videos
Divided Island
  • Chronology Of Events
  • The Players
  • The Peace Processes
  • Special Reports
Business
  • Banking and Finance
  • Cryptocurrencies / FX
  • Cyprus 4.0
  • Cyprus Business News
  • Cyprus by the Numbers
  • Energy
  • Property
  • Shipping
  • Startups and Innovation
  • Tourism
Entertainment
  • Film, TV & Book Reviews
  • Restaurant & Bar Reviews
  • Showbiz
  • What's On
Education
  • School news
  • School Guide
Health
  • Healthcare
Environment
Life & Style
  • Beauty
  • Fashion
  • Food and Drink
  • Home
  • Health
  • Motoring
  • People
  • Pets, animal welfare
  • Travel
Legal View
Opinion
  • Our View
  • Guest Columnist
  • CM Regular Columnist
  • Tales from the Coffeeshop
  • Letters
  • Obituary
Sport
  • Athletics
  • Basketball
  • Cricket
  • Football
  • Formula 1
  • Golf
  • Olympics
  • Rugby
  • Tennis
  • US Sport
  • Other Sport
Tech & Science
  • Apps
  • Artificial Intelligence
World
  • Africa
  • Americas
  • Asia
  • Britain
  • China
  • Europe
  • Middle East
  • Oceania
  • Russia
  • Turkey
  • Ukraine
Newsfeed
Company News
Sponsored Content
Newsroom and regular contributors
Newsletters
Pharmacies
Airport information

Search

About Us

Sign up to our NewsletterOur AuthorsContact Us

Ryanair ‘jab & go’ ads banned; UK authority calls them ‘irresponsible’

cover Ryanair ‘jab & go’ ads banned; UK authority calls them ‘irresponsible’
Business Wednesday 03 February 2021 | 15:08 0 Comments

Share:

Certain television advertising in Ryanair’s ‘Jab & Go’ ad campaign has been banned by the UK Advertising Standards Authority (ASA).

The tv ads showed a syringe, and a vaccine vial, with the voiceover “”Vaccines are coming, so book your Easter and summer holiday today with Ryanair… so you could jab and go.” Videos of young people enjoying vacations followed.

The ASA said that the ads encouraged people to act in a potentially irresponsible manner once they have received a Covid-19 vaccination.

According to the ASA, 2,370 people complained about the ads, the first of which ran from December 26, 2020 to January 3, 2021 and the second from January 4, 2021.

The ASA investigated three issues with the ads: first, that they implied most people in the UK would be vaccinated against Covid-19 by spring/summer 2021 and would be able to go on holiday irrespective of restrictions. This complaint was upheld.

A second complains alleged that ads trivialised the Covid-19 restrictions in place around the world and the effects of the pandemic on society and individuals. The ASA did not uphold this issue.

It did, however, uphold complaints that the ads, particularly Ryanair’s “jab & go” claim, were irresponsible.

The ASA is concerned that advertisers exercise caution when dealing with pandemic restrictions, as advertisements could give a false impression of vaccine- or restriction-related information.

The ASA said advertisers must be particularly cautious of this in reference to consumer confidence in making purchasing decisions – such as booking a holiday.

“It’s important all travel companies take particular care, at a time of significant uncertainty about when lockdown restrictions will end, not to mislead or over exaggerate when it will be possible for people to go on holiday,” the ASA warned.

Ryanair called the rulings “baseless.”

A Ryanair spokesperson said: “The ASA’s ruling flies in the face of the UK’s successful vaccine rollout, however, even though this ruling is baseless, Ryanair will comply with it and the Jab & Go adverts will not run again.”

Ryanair added the ads were based on the success of the vaccine rollout in its early stages and government confidence in the rollout.

“The baseless claims the ASA have used in their determination now means all advertising by airlines, tour operators and travel agents for travel or holidays this Easter and summer should also be banned,” said the budget carrier.

Follow Cyprus Mail on Google News
BusinessPick

Share:

In case you missed it

image Without rain, ‘water could run out’
Monday 27 October | 15:53

Without rain, ‘water could run out’

By Elias Hazou
image The nostalgia of a summer feast in Lapithos
Tuesday 28 October | 15:30

The nostalgia of a summer feast in Lapithos

By Georgiana Sofroniou
image Cyprus bewitched by the lure of gold
Sunday 26 October | 04:20

Cyprus bewitched by the lure of gold

By Theo Panayides
image First-ever language app for Cypriot Greek launched
Saturday 25 October | 04:24

First-ever language app for Cypriot Greek launched

By Alexandra Theodorou
Under the EU's GDPR regulations you will not be able to read or make comments under articles unless you accept CM cookies because the commenting platform, Disqus, will be automatically disabled. This is because Disqus is a third party platform that uses cookies and/or trackers.

Click here to change your cookie preferences

Latest

Thursday 30 October | 23:11

King Charles strips brother Andrew of titles and his mansion

Thursday 30 October | 23:03

Trump tells Pentagon to resume testing US nuclear weapons

Thursday 30 October | 22:48

Parliament insists on €13.7 million compensation to communities affected by Dhekelia plant

Thursday 30 October | 21:15

Commissioner warns lack of regulation puts tattoo and piercing industry at risk

Thursday 30 October | 21:06

House passes law to tighten foreign investment screening

Thursday 30 October | 20:13

Unions see possible deal on CoLA, await government move

View All

Popular

Thursday 30 October |
  Updated on 30/10 19:40

North ‘MP’s’ son arrested by Republic’s police in child sexual abuse case

Thursday 30 October | 10:12

Mass installation of smart meters begins across Cyprus

Thursday 30 October | 06:40

What’s on this weekend

Thursday 30 October | 12:06

Lefkara mayor lashes out over Turkish Cypriot properties

Thursday 30 October |
  Updated on 30/10 17:15

MPs discuss plans to repeal law which allowed ‘golden passports’ scheme

Thursday 30 October | 04:20

Our View: Dishonesty in the civil service suits everyone

Menu
CyprusBanking & FinanceDivided IslandEntertainmentLife & StyleWorldTech & ScienceSportNewsfeed
Useful Information
PharmaciesAirport Information
Cyprus Mail
Daily newsletterWhat's on weekly newsletterNewsroom and regular contributors
Social
Contact Us
© 2025 - Cyprus-mail.com. All Rights Reserved.
COOKIE POLICY | TERMS & CONDITIONS | WEBSITE’S COOKIES NOTICE | WEBSITE’S PRIVACY NOTICE | Privacy/Cookies