Outfit7 pledges to plant 30,000 trees in honour of Earth Day

During Grow & Go, players will be invited to run and collect special droplets to care for their in-game trees, helping them grow through nine stages and unlocking rewards along the way. Helping trees is central to the mission of the event, and to Outfit7’s mission to help make a positive difference this Earth Day. 

“Our commitment to giving back and helping our communities is at the heart of our culture at Outfit7,” noted Outfit7 CEO Xinyu Qian. “Last year, we helped build a playground, plant trees following a wildfire in Cyprus, host a coding school for children, and more.

“Our Earth Day campaign this year is another great activation in which we can use the power of our brand to make a positive impact where it is truly needed,” he added.

Outfit7 is translating the in-game fun of the event into real-world action through its partnership with the environmental non-profit, One Tree Planted. The organisation plants a tree for every dollar donated, as part of its global reforestation efforts, aiming to restore forests and biodiversity habitats, as well as making a positive social impact.

All of the in-app purchase revenue generated in ‘Talking Tom Gold Run’ during Grow & Go will go to One Tree Planted to help on its mission to plant trees worldwide.