Cyprus’ Ministry of Energy, Commerce, and Industry recently showcased the country’s business potential at the 11th China International Fair for Trade in Services (CIFTIS).

The participation at the fair, which was held in Beijing from September 12 to 16, 2024, aimed to attract international investment to the island.

Working alongside the Trade Centre of the Republic of Cyprus in Beijing, the Ministry set up an information booth at one of Asia’s largest exhibitions focused on the services sector.  

“The Cypriot booth drew significant attention, with numerous business representatives eager to learn about the benefits Cyprus offers as a growing international business centre,” according to the Ministry. 

Interest was shown in areas such as professional services, including company registration, IT, technology, and education.  

“These interactions emphasised Cyprus’ rising status as a top destination for global business and investment,” said Petros Petrou, Cyprus’ Commercial Counselor in Beijing. 

Petrou also took full advantage of the event by engaging with the media and speaking at two conferences, where he highlighted Cyprus’s strategic importance in the global market. 

Now in its 12th year, the China International Fair for Trade in Services has established itself as a key event in Asia’s commercial landscape.

This year, it attracted 342,000 visitors and saw participation from 85 countries and international organisations.