Cyta marked the beginning of a fresh era by unveiling its new corporate identity at a major event held on October 21, 2024, at the Cyprus Planetarium. The presentation highlighted the renewed philosophy of the organisation, which has at its core technological innovation and a personalised, people-centric approach. At the same time, it confirmed its commitment to continuous development and innovation, with the aim of better empowering and serving the Agency’s customers.

“By renewing its visual identity, Cyta is not just changing its image. It changes the way of thinking and sets new, more ambitious goals,” noted Cyta CEO Andreas Neocleous. “Realising the potential of technology that now multiplies perspectives and opens up paths for everyone, Cyta is motivated to take the next step – to achieve the next goal, to achieve bigger and more. To reach the best version of itself. And it encourages you to do the same. Because Cyta identifies with you. It is one with you.”

With the new “one with you” positioning, Cyta reinforces its commitment to its customers. It offers solutions that simplify their everyday life and support their personal and professional development, thus inspiring them to aim even higher. The implementation of this commitment will begin to be felt over coming days, gradually bringing changes that will enhance the experience of Cyta customers.